Pave Studios, the new content venture by former Parcast Studios founder Max Cutler, has teamed up with Khloé Kardashian for a new podcast and video series. Khloé in Wonder Land is being produced under its OpenMind banner and will have an exclusive release window on X. The series debuts today (Jan. 8) on Kardashian’s X handle @khloekardashian.
“Platforms like YouTube, Spotify and X are proving that audiences crave connection across screens, and we’re empowering creators with the tools, resources, and support they need to thrive in this new era,” Cutler says on LinkedIn.
Khloé in Wonder Land will feature the Khloé in Wonder Land in conversation with guests such as On Purpose podcast host Jay Shetty, podcaster Mel Robbins, and “Keeping Up with the Kardashians” series veteran Scott Disick, as well as other guests including family, friends, experts, and creators. Cutler says they will have “meaningful conversations” about grief, and healing, as well as fun and unfiltered moments. “This isn’t just another celebrity project — it’s a new chapter for Khloé,” he says.
Each episode will have a 24-hour exclusive window on X before being made available elsewhere. The show will be distributed and monetized by Dear Media, which says it has the largest female marketplace in audio.
Even as the Kardashian name has been seemingly unescapable in media during the past decade, the famed sisters haven’t had a presence in podcasting other than spawning several series about them and their TV projects. Khloé’s show is the first regular podcast from a Kardashian.
“I’m so excited to partner with X for this incredible journey. It’s amazing to see our idea come to life, and I’m grateful to be able to connect with such inspiring guests like Jay, Mel and Scott — and so many more to come,” Kardashian says in a statement. “This podcast will allow me to explore so many powerful topics, like love, healing and happiness, and X is the perfect platform to share my curiosity and wonder.”
X — formerly known as Twitter — has been dabbling in podcasting during the past several years. Three years ago, it moved to integrate podcasts into its Spaces feature calling it a natural fit in a place where audio conversations were already happening. At the time, Twitter said its internal research showed that 45% of people who use the site in the U.S. also listen to podcasts monthly. But after a beta-launch it scrapped the podcast feature. And in the years since, under new owner Elon Musk, the profile of X users has changed significantly. But podcasters like Kardashian could help slow or reverse a user exodus. Edison Research says 19% of Americans 12 and older are currently using X. That is a 30% drop from the Infinite Dial study in 2023.
While X’s first venture into podcasting focused on audio, Brett Weitz, Head of Content, Talent and Brand Sales, says the new focus will be on video podcasting.
“Khloé in Wonder Land is exactly the type of real and unfiltered content that X is proud to support. Her natural personality, curiosity, and in-your-face approach to the world will resonate deeply with our global audience,” Weitz says. “We’re creating a new platform where Khloé, and other creators, are empowered to inspire, entertain, and celebrate people from all walks of life. It’s a perfect example of the type of partnership that X is supporting as we become a video-first destination.”
Both Kardashian and Pave Studios are represented by WME.