It’s tax season, and Intuit’s TurboTax was all-in on radio spots for the week of Feb. 3-9, 2025.
The online tax preparer had a play count of 80,116, good for No. 1 overall on Media Monitors’ latest weekly list of top radio advertisers based on spot count.
TurboTax’s surge ended a four-week streak at the top by Progressive. The insurer, No. 2 overall in the latest week with 69,119 spots, was still well ahead of the rest of the pack, including more than 30,000 spots ahead of No. 3 ZipRecruiter. Upside (36,082) and eBay (34,342) rounded out the top five.
ZipRecruiter, which moved from No. 8 to No. 3, was the week’s biggest gainer, alongside eBay — which also climbed five spots, from No. 10 to No. 5. Procter & Gamble-owned Vicks jumped four spots to No. 10 from No. 14 in the prior week.
For the week of Feb. 3-9, 2025, the top ten advertisers on Media Monitors’ list of leading advertisers based on spot count include TurboTax, Progressive, ZipRecruiter, Upside, eBay, Zealthy, Grainger, Wendy’s, Discover and Vicks.
