Apple has maintained its standing as the world’s most valuable brand — for the 12th straight year — according to the latest annual rankings from Interbrand.
While Apple’s brand value slipped under $500 billion, the tech titan still maintains a big lead over the other top brands, most of which saw growth in their brand values.
Apple and Mercedes Benz were the only top 10 companies to see a decline in brand value, and their drops were relatively minor. The remaining eight all experienced year-over-year increases in brand value. Four of those saw double-digit gains in brand value, up from two last year, Marketing Charts reports.
Apple ($488.9 billion, down 3%) was followed by Microsoft ($352.5 billion, up 11%), Amazon ($298.1 billion, up 8%), and Google ($290 billion, up 12%). Just four years ago, Amazon’s brand value topped Google’s by more than $35 billion. Now that difference is less than $7 billion.
At No. 5 spot was Samsung ($100.8 billion, up 10%), followed by Toyota ($72.8 billion, up 13%), Coca-Cola ($61.2 billion, up 5%), Mercedes Benz ($58.9 billion, down 4%), McDonald’s ($53 billion, up 4%) and BMW ($52 billion, up 2%).
Marketing Charts notes that each of the top 5 brands hails from the Technology space.
Interbrand says the cumulative value of the world’s 100 most valuable brands has more than tripled over the past 25 years since Interbrand published its first ranking.
The full top 100 list, along with other data and takeaways, can be downloaded HERE.