The storytelling nonprofit The Moth has long been associated with public radio, but it will embrace commercial radio in the coming year. The Moth has formed a strategic partnership with Audacy Podcasts that will become home to its podcast feed. Audacy will handle distribution and advertising sales for the podcast, as well as video, social media, and sponsorships for live events beginning in 2025.
The deal means PRX, which had been handling ad sales and distribution for The Moth Podcast, will come to an end. But PRX will continue to represent The Moth on public radio, which includes continued distribution of “The Moth Radio Hour” to more than 560 stations nationwide.
“As a nonprofit organization, the opportunity to broaden our reach with Audacy perfectly aligns with our mission of building a more connected world through the art of true personal storytelling,” said Sarah Haberman, Executive Director of The Moth. “We’re thrilled to partner with their talented team to ensure these vital stories are amplified and heard by more listeners — and help brands connect with our community,” she said in the joint announcement.
The Moth podcast feed will move to Audacy on Jan. 1, 2025, and be accessible on the Audacy app and everywhere podcasts are available. The Moth will continue its release schedule with new and encore episodes of “The Moth Radio Hour” on Tuesdays and original episodes of “The Moth Podcast” on Fridays. The Moth says its podcast is downloaded over a million times a month.
In addition to its audio programming, The Moth produces more than 600 live events each year and its social media followers total more than 1.3 million.
“Early in my career, I was a producer at The Moth, so I know firsthand how special this storytelling giant is. The Moth is unparalleled in the innovative work they create, and we’re thrilled to welcome them to the Audacy family,” said Jenna Weiss-Berman, Executive VP of Audacy Podcasts. “From the award-winning podcasts to live events and more, our partnership offers tremendous opportunities for advertisers to connect with deeply engaged listeners.”
The deal gives Audacy a deep back catalog of shows. For over 27 years, The Moth produced more than 60,000 true, personal stories to standing-room-only crowds at events and through storytelling workshops worldwide. Since 2008, these stories have reached tens of millions of listeners each year through “The Moth Radio Hour” and The Moth Podcast.
The Moth is represented by WME.
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