Salem Media Trades Music For Megaphones, Betting On Trump Brand To Shape Its Future.

The Salem Podcast Network is expanding its partnership with Lara Trump as part of a wider deal between Salem Media Group and the Trump family. As part of what it calls a multi-dimensional deal, Salem has entered into a strategic agreement with Lara Trump to collaborate on business growth in the podcast space, advertiser partnerships, and content innovation. As part of the relationship, she becomes a significant stakeholder in Salem Media and will support select initiatives that align with the company’s expansion goals. 

Separately, Trump has renewed her exclusive podcast agreement and will continue to produce and host her The Right View show on the Salem Podcast Network. The two have been working together since January 2024.

“Conservatives are hungry for media that reflects their values, faith, freedom, and family,” said Trump. “I believe in what Salem is building, and I’m proud to contribute content that speaks truth without apology and builds real cultural influence.” 

In tandem with its Lara Trump alliance, Salem has acquired a 30% stake in MxM News, a mobile news aggregation app co-owned by Donald Trump Jr. It will see Salem work with Trump to develop a series of promotional and growth initiatives. With this historic deal, it says President Trump’s eldest son becomes a key stakeholder of Salem and a “strategic force” behind its future.

“Salem Media is positioned to become the home for fearless, unapologetic conservative content,” Don Jr. said in a statement. “I’m excited to help grow its audience and commercial footprint while building something that pushes back against legacy media with real reach and authenticity.”

The deal deepens Salem Media’s ties to conservative politics and talk programming after it recently spun off all of its contemporary Christian music stations in an $80 million deal to “K-Love” programmer Educational Media Foundation and transferred ownership of the Today’s Christian Music and Today’s Worship Music networks to the Christian FM Media Group. 

Salem CEO David Santrella called the two partnerships “power moves” and said the company will benefit from their energy and the kind of megaphone that moves markets and shapes public opinion.

“Their alignment with Salem signals a massive leap forward in our ability to lead the next era of conservative media,” Santrella said. “Donald Trump Jr. and Lara Trump aren’t just becoming business partners with Salem, they now also have significant ownership stakes in the company with a major incentive to grow shareholder value, which in turn will drive the stock price.”