Progressive and Vicks maintained the top two spots on Media Monitors’ weekly list of top radio advertisers by spot count, combining for more than 110,000 plays.
The insurer and Procter & Gamble-owned Vicks far outpaced the rest of the pack, with 63,178 plays in the latest week for Progressive and 46,918 for Vicks.
No. 3 Wendy’s (37,623) rose from No. 5 a week earlier, and No. 5 Macy’s (36,112) moved up from No. 8. There were no other gainers in the top 10.
For the week of Oct. 28 to Nov. 3, 2024, the top 10 advertisers on Media Monitors’ list of leading radio advertisers by spot count include: Progressive, Vicks, Wendy’s, eBay, Macy’s, Discover, Allstate, AutoZone, ZipRecruiter and Indeed.
