Department store retailer Kohl’s was the biggest gainer on the latest Media Monitors list of top radio advertisers by spot count.
Kohl’s, with 35,509 for the week of Dec. 9-15, 2024, surged to No. 8 overall from No. 21 the prior week. The company’s gains put it just behind No. 7 eBay (36,091), up from No. 11 — and the second-biggest gainer in the latest week.
No. 1 Lowe’s (64,889) again led the way, with insurer Progressive second. They were followed by a trio of Wireless Carriers: Verizon Wireless, Cricket and T-Mobile at Nos. 3, 4 and 5, respectively.
For the week of Dec. 9-15, 2024, the top 10 radio advertisers by spot count include: Lowe’s, Progressive, Verizon Wireless, Cricket, T-Mobile, PayPal, eBay, Kohl’s, Vicks and Discover.
