iHeartMedia presents “Coldplay’s Moon Music Album Experience: A Gamified Tycoon Adventure,” the first-ever concert tycoon experience at State Farm Park in iHeartLand in Fortnite.
Debuting today (Oct. 24), the exclusive album release event features music and commentary behind the music from Coldplay’s hit new album, “Moon Music,” in this first-of-its-kind gamified music adventure.
This first-ever concert tycoon experience is unique because “the entire game is the concert, and the entire concert is the game,” iHeartMedia says in a release. The music experience/game will challenge players to build a rocket, a lunar base, and a concert stage through three phases of challenges, each one taking fans deeper into one of the songs from the band’s new album.
“At iHeartMedia, we always look to create innovative experiences for our listeners to enjoy the music they love and discover new music from both well-established and up-and-coming artists,” Chief Programming Officer Tom Poleman said in a news release. “Teaming up with State Farm we have been able to bring fans closer to their favorite artists by creating exclusive experiences in the gaming space. We are excited for fans to dive into something they’ve never experienced before — the first-ever concert tycoon experience with Coldplay.”