New findings revealed in Edison Research’s Sports Audio Report stress the importance of sports audio to fans, especially those fans with skin in the game.
“Sports fans follow their favorite teams on audio and for some, the stakes are higher than just looking for a win,” Edison’s most recent “Weekly Insights” says. “Recent data reveals that sports audio plays an integral role in how sports fans stay informed and make decisions when placing bets.”
Indeed, the report shows that 65% of fantasy sports players consider audio content like radio, podcasts, or satellite radio essential for managing their fantasy teams, while 60% of sports bettors see those as crucial for their betting activities.
“For these engaged fans, sports audio is indispensable,” Edison’s blog says. “Audio content has become a vital tool, providing real-time statistics, expert analysis, and information that helps fans make informed decisions for both fantasy sports and betting.”
Edison also notes the powerful link between fantasy sports and fan loyalty, as according to its report, more than half (56%) of those who play fantasy sports say they’d rather see their fantasy sports team win than their favorite sports team.
Edison will provide a full review of its “Sports Audio Report: Diverse Fans” during a webinar on Oct. 29 at 2pm (ET). To register, click HERE.