Black Americans spend more time daily listening to audio then non-Black Americans, according to an analysis in Edison Research’s “Weekly Insights” newsletter.
Based on Edison’s Q4 2024 “Share of Ear” report, the U.S. Black population spends four hours and 23 minutes listening to audio daily — including AM/FM radio and streams, streaming music, podcasts, SiriusXM satellite radio, YouTube for music, audiobooks, owned music, and music on TV.
That’s 33 minutes more per day than non-Black Americans, who listen to audio for three hours and 50 minutes daily.
“Black consumers lead the charge when it comes to audio listening,” the newsletter says, noting the importance of Black Americans’ contributions to audio during this Black History Month. “Legendary rapper Kendrick Lamar gave the world a spectacle during the Super Bowl halftime show. The week prior, Kendrick earned multiple Grammys at the same reception that honored the late Quincy Jones for producing iconic songs with artists such as Frank Sinatra and Michael Jackson.”
Edison’s newsletter adds, “We often thank creators for the audio masterpieces that captivate us, which are all very much deserved. Today, we also thank Black consumers for fueling the success of musicians, podcasters, and radio hosts.”
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