Edison Research is commemorating a decade of its Share of Ear audio survey by releasing key insights from its subscriber-only dataset to the public. Over the past ten years, there have been notable shifts in how Americans aged 13 and older spend their daily audio time.
A decade ago, AM/FM radio — encompassing both traditional and streaming radio — accounted for just over half of Americans’ daily audio consumption. Owned music, such as CDs and downloaded files, followed with 18%, while streaming made up 11% of the audio day.
Today, there has been a shift towards on-demand audio sources. Americans aged 13+ now allocate 18% of their audio day to streaming music from services like Amazon Music, Apple Music, Pandora, and Spotify. Additionally, 14% of their time is spent on YouTube for music and videos (excluding YouTube Music), and 10% is devoted to podcasts.
Despite these changes, AM/FM radio remains the largest single segment of the audio day for the 13+ age group, holding at 36%, largely due to in-car listening. SiriusXM has increased to 8% over the past decade, and audiobooks now represent 3% of the average American’s audio time. Share of Ear provides a comprehensive view of listening habits, including how much Americans listen, where they listen, what they listen to, and on which devices — all of which contribute to evolving audio trends.
Last week, Share of Ear subscribers participated in a webinar offering a detailed analysis of a decade of audio changes in the U.S., with a focus on demographic data. Share of Ear is utilized by media companies, broadcasters, podcasters, advertising agencies, law firms, and more.
The findings were presented by Laura Ivey, Director of Research at Edison Research.
“A decade ago, Share of Ear was created to answer the question, ‘What do Americans listen to?’ Today we can understand the listening patterns of Americans and see how audio sources have emerged to vie for our daily listening time,” Ivey said. “There are surely audio developments that we can’t even imagine that will impact our daily audio time over the next ten years.”
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