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Writer's pictureInside Audio Marketing

Ikea Turns Catalog Into A Podcast.



The retailer suspended printing its catalog in late 2020 after 70 years, and not everyone feels safe roaming its expansive stores in person. So how can consumers 'browse' Ikea inventory? The new Ikea Audio Catalog is here. The four-hour collection of audio describes each of the 2021 catalog’s 286 pages. It’s being distributed across just about every audio-friendly platform.


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