A new report from iSpot.tv finds total TV ad impressions on streaming and linear TV fell 3.73% to 4.23 trillion in the first half of 2024. Primetime on the four major networks — ABC, CBS, NBC and Fox — accounted for 261.9 billion ad impressions. That was good for $3.97 billion of the $22.2 billion in ad spending across linear TV.
According to iSpot, linear primetime impressions rose 2.62% vs. a year ago. At that time, Broadcasting+Cable notes, original programming was curtailed by the strike by the writers and actors unions. They now account for 26% of all national linear TV ad impressions, iSpot said.
Beyond weekend afternoons, the numbers show, all other dayparts for linear TV saw fewer impressions.
NBA basketball was the No. 1 program for reach in H1, accounting for 2.06% of ad impressions. According to iSpot, NBA programming generated ad attention 12% above the norm.
Top advertisers by impressions, iSpot found, were Progressive, Domino’s, Burger King, Verizon Communications, Liberty Mutual, Consumer Cellular, Wendy’s, Subway, TurboTax and Allstate.
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