Black podcasting’s growth was on full display last weekend as Charlamagne Tha God again teamed up with iHeartRadio for the Black Effect Podcast Festival. Designed to highlight, uplift and amplify Black voices in the podcast industry, the daylong event at Pullman Yards in Atlanta, brought together podcast fans and The Black Effect Podcast Network’s top talent for a day of live podcast recordings from network’s most popular shows.
Speaking on his Breakfast Club podcast and syndicated radio show on Monday, Charlamagne said the event has grown into the equivalent of a Black podcast family reunion. “For anyone who's in the business of podcasting, for anybody who loves podcasting, the Black Effect Podcast Festival is a place for all of us just to come together and congregate and celebrate you know what podcasting has become,” he said.
Among the Black Effect shows that produced live episodes at the festival were Carefully Reckless with Jess Hilarious, Whoreible Decisions, Black Tech, Green Money, and Deeply Well with Devi Brown. The festival will also feature special live recordings of shows Pour Minds, The Baller Alert Show and Million Dollaz Worth of Game, hosted by Wallo and Gillie Da Kid. The also features a pair of panel discussions that discussed creative ways to grow and monetize podcasts. Businessman and TV personality Daymond John shared his thoughts on the importance of tapping into your skillset, bartering and trading. Also, Nissan’s head of multicultural marketing Lanae Williamson and HBCU Scholars Amber McKnight, Folusho Adeyemi and Nyla McPherson participated in the “Nissan Thrill of the Possibility Summit Panel” moderated by Charlamagne Tha God. Black Effect Podcast Festival partners included AT&T, Nissan, and State Farm.
Launched in September 2020, the Black Effect Podcast Network has since debuted 37 shows and a lineup that is curated by Charlamagne Tha God. The Black Effect Podcast Network is marking its third anniversary with more than 800 million downloads to date, and over 2.3 million monthly listeners on average. The network stems from a years-long relationship between Charlamagne and iHeart, which syndicates his morning radio show, “The Breakfast Club,” from flagship hip-hop/R&B “Power 105.1” WWPR-FM New York. The replay podcast of the radio show serves as the flagship podcast for The Black Effect Podcast Network.
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