Especially In Times Of Crisis, People Turn To Audio To Connect Through Shared Experience. That's according to an Ipsos COVID-19 survey, conducted March 26-28, which revealed 9 out of 10 U.S. adults believe "it is completely acceptable for brands and companies to communicate at this time." And as advertisers are trying to support their business, communicate their purpose, and define their voice during the crisis, there is no better platform - no more trusted partner - than audio, to help them connect intimately, meaningfully and with empathy.
Read the full story at Mediapost.com
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