With the NAB Show less than six weeks away, the National Association of Broadcasters is turning up the volume on its pre-show marketing efforts. Thursday afternoon it announced that iHeartMedia Chairman and CEO Bob Pittman will sit down with iHeart and Premiere Networks personality Angela Yee for a live podcast of Pittman’s "Math & Magic: Stories from the Frontiers of Marketing.” The event is set for April 16 at 3 pm at the Las Vegas Convention Center.
Yee last month launched a new midday radio show and podcast for iHeart’s Premiere Networks. “Way Up with Angela Yee” debuted with some big city clearances, airing on urban contemporary outlets “Power 105.1” WWPR New York (where the show originates), WGCI Chicago, “Power 99” WUSL Philadelphia, “105.3 The Beat” WRDG Atlanta, and WJLB Detroit (97.9) – with more than 30 stations at launch. Before that, Yee since 2010 sat alongside Black Effect founder Charlamagne The God on the syndicated radio show “The Breakfast Club.” She also hosts the “Lip Service” podcast.
NAB says Pittman and Yee will discuss the ways that marketers in radio can cut through the noise and together they will break down the math and magic of marketing.
"Bob and Angela are powerhouses in the world of audio because they are both dynamic, forward-looking thinkers who know how to connect with audiences," said NAB President and CEO Curtis LeGeyt. "This is a great opportunity to hear these industry leaders in conversation, sharing valuable marketing insights and professional wisdom - and undoubtedly some fantastic stories from their remarkable careers."
The NAB Show runs April 15-19 in Las Vegas. Registration information can be viewed HERE.
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