Audacy has entered into a content partnership with NBC Sports, which will bring “You Better You Bet,” the flagship radio program of Audacy’s BetQL Network, to the NBC Sports FAST Channel.
The radio show and podcast, hosted by Nick Kostos and Femi Abebefe, is now available in video form on weekdays from 6-7pm (ET). The NBC Sports FAST Channel is available on Peacock, as well as all major FAST channel distributors.
“You Better You Bet is already the most-listened-to sports betting program in America and this partnership with NBC Sports marks a significant step in enhancing the show’s multi-platform presence,” BetQL Network VP Mitch Rosen said in a release. “By leveraging the reach of NBC Sports and Peacock, we’re complementing our already strong audio footprint and creating new opportunities to deliver premier sports betting content and wagertainment nationwide on the widely available NBC Sports FAST Channel.”
The BetQL Network is a live, linear digital channel that distributes approximately 100 hours of original weekly content on 90 stations nationwide, the Audacy and BetQL digital platforms, SiriusXM, YouTube, Stadium, and Twitch. The network is also home to “BetQL Daily,” “You Better You Bet,” “The Daily Tip” and “BetMGM Tonight.”
“We’re excited to partner with Audacy and add You Better You Bet to our expanding NBC Sports FAST Channel portfolio, providing viewers with engaging sports betting entertainment and insight every weekday,” NBC Sports Digital and Emerging Business Senior VP Damon Phillips remarked.