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Writer's pictureInside Audio Marketing

Apple’s Steve Wilson Jumps To Executive Role At Podcast Studio QCode.


QCode, the content studio and podcast network, continues to build out its executive team. Its latest hire is former Apple Podcasts executive Steve Wilson, who has joined as Chief Strategy Officer for the Los Angeles-based company. Wilson will oversee partnerships, marketing, distribution, and work with the QCode team on content strategy.


“Steve has directly shaped and bolstered the podcast industry over his many years at Apple,” said QCode CEO Rob Herting in the announcement. “We are confident he will help take QCODE to the next level in podcasting.”


Wilson has spent the past 15 years at Apple. For the past three years he has been in charge of Apple Podcasts marketing efforts. Earlier, Wilson managed editorial and partner relations for iTunes Podcasts and managed the tech giant’s outreach to colleges and universities, museums, libraries, think tanks, and other educational institutions.


“The through line in my career has always been a passion for how technology and amazing content can enhance people’s lives,” said Wilson. “Podcasting empowers individuals to share their voice with the world and promote storytelling which engenders connection and empathy. “I’m excited to be joining QCode which is at the forefront of this medium and helping to carve a way forward for scripted fiction in the space.”


Wilson’s hiring come on the heels of QCode recently raised $6.4 million new investor dollars in a round which was led by Sonos and C-Ventures. In recent weeks QCode has also hired Sandra Yee Ling as Vice President of Production and Michele Zárate as Director of Development. With the additional investment, QCode said it also plans to scale up to more than 15 originals per year across a variety of different genres and through partnerships with other talent, production and media companies.


Herting, a former agent at Creative Artists Agency, launched QCode in 2019 in partnership with production company Automatik and management firm Grandview. Since QCode debuted, it has released eight scripted podcasts, all of which have been No.1 in the fiction category and top 10 overall on the Apple Podcast Chart. The company also said that nearly all of its shows have lined up backers for adaptations for TV and film. That list includes the scripted dramatic podcast called Dirty Diana. The six-episode podcast is being adapted for TV in a project starring Demi Moore.

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