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Writer's pictureInside Audio Marketing

Advertising Update: Automotive Electrification, Walmart, Dollar General, McDonald’s.


Toyota, Honda and Nissan have ambitious plans for electrification, but halfway through 2022, all three automakers are still overhauling the offerings in their existing lineups, Automotive News reports. Mid-decade, Nissan will launch a pair of U.S.-made electric sedans for its Nissan and Infiniti brands. Further out, Nissan could bring an electric pickup to the U.S., while Infiniti has plans for an electric midsize crossover. Honda is still two years out from delivering its new full-electric vehicle, the Prologue compact crossover, which it is co-developing with General Motors. The same goes for Acura, which will get a same-size EV from the GM collaboration…


Ford Motor is adding a new off-road-ready package to its Maverick pickup in a bid to extend the sales success of its hot-selling small truck. The new Maverick Tremor package includes a beefed-up, higher-riding suspension and a new all-wheel-drive system powered by Ford’s 2-liter EcoBoost turbo four-cylinder engine. The package gives Maverick buyers access to an option that has proven popular on Ford’s larger pickups...


Walmart has unveiled a program called Walmart Restored that will make refurbished electronics and appliances from brands including Samsung, Apple and KitchenAid available in select stores and online starting this fall. Consumers are increasingly looking to refurbished goods to save money this year, according to Walmart, which will offer a 90-day return window for the products…


Love’s Travel Stops has debuted a travel stop in Willington, Conn., the company’s first location in the state. The location brings 56 truck parking spaces and 50 jobs to Tolland County. The Connecticut location serves customers 24/7, offering many amenities, including Godfather’s Pizza and Subway, three RV parking spaces, three showers, a CAT scale, bean-to-cup gourmet coffee, a Mobile to Go Zone and a dog park…


Dollar General has formed a Healthcare Advisory Panel to help it further develop its health and wellness offerings. The retailer has already expanded its health care services at 1,800 stores and plans to increase that number to more than 4,000 locations by the end of the year…


McDonald’s has ended its test of the McPlant burger manufactured by plant-based foods producer Beyond Meat, and there’s no indication that McPlant will appear on the QSR giant’s menu anytime soon. The news comes as Beyond Meat faces another class-action lawsuit over its purported protein content, while competitor Impossible Foods is suing a company it claims has infringed on its burger-recipe patent. McDonald’s began testing McPlant in several U.S. restaurants last November, and then expanded the trial to roughly 600 locations earlier this year…


PepsiCo is making a $550 million investment in energy drink maker Celsius Holdings as part of a long-term distribution deal. Energy drinks are one of the fastest-growing non-alcoholic beverage categories. In Q1, Celsius’ U.S. revenue soared 217% to $123.5 million as demand exploded.

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