The anticipated New York City mayoral campaign of former Gov. Andrew Cuomo is the target of a six-figure advertising campaign, which attacks Cuomo on COVID and attempts to peel away the support of Black voters, Politico reports.
The anti-Cuomo group, United for a Brighter Tomorrow, is airing TV, digital and radio spots over the next two weeks, just before Cuomo’s expected February entrance. According to recent polling data, he’s a heavy favorite to win the Democratic primary, with current Mayor Eric Adams facing an indictment and low approval ratings.
A 60-second radio ad, which United for a Brighter Tomorrow plans to air on stations with mostly Black listenership. “Andrew Cuomo didn’t care much about Black New Yorkers until he got into trouble, and then that’s when he needed us to bail him out,” the ad’s narrator says.
The group’s status as a non-profit, Politico says, shields it from having to disclose its donors. A reported “low-to-mid six-figure” sum will be spent on the ad campaign. The ads mark the most substantial effort so far to thwart Cuomo’s candidacy.
Supporters of the former governor deny claims he’d struggle with Black voters, or that the ads would erode his support.
“New Yorkers, America, the world, saw Gov. Cuomo on TV during COVID,” said Bishop Orlando Findlayter of New Hope Christian Fellowship. “That’s a picture that’s going to be in their mind, the person who led us through COVID.”
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