Radio continues to rank among the most effective mass-reach media platforms, even as consumers divide their time across a growing number of media options, according to a new “Sound Answers” report from Katz Radio Group. Using Nielsen Audience Insights data, the report says AM/FM radio reaches 87% of U.S. adults each week, giving it one of the broadest audiences of any measured media platform. Radio’s reach is even stronger among younger consumers, with 81% of Adults 18-34 tun

Podcast listening eased in June as the industry entered its typical summer slowdown, with Podtrac reporting declines in both unique monthly audience and downloads for most publishers, consistent with seasonal trends observed in prior years. Despite the softer listening levels, the competitive order at the top of the publisher rankings remained largely intact. The iHeart Audience Network retained its position as the largest podcast publisher measured by Podtrac with 55.1 milli

A new analysis of podcast advertising finds that video podcasts provide advertisers with a different set of advantages than audio, combining the trust built through voice-driven content with the engagement opportunities of a visual platform. Part Two of The Podcast Atlas study examines audio and video podcasts separately, arguing that the two formats serve different roles in reaching audiences. Audio connects with listeners during screen-free moments, while video extends thos

Nearly half of Americans have changed their summer vacation plans because of rising costs, with many shortening trips, choosing less expensive options or canceling travel altogether, according to a new survey from email and SMS marketing platform Omnisend. The survey found that 47% of respondents have postponed, shortened, downgraded or canceled a summer trip due to cost concerns. Among those affected, gas prices were the most frequently cited factor at 46%, followed by groce

Even before the Beatles’ arrival in the U.S. and the birth of the music festival revolutionized the live music experience, radio was already on board, with stations sponsoring and promoting — and air personalities hosting — concerts featuring top artists. Findings from a Luminate survey suggest contemporary music stations would be smart to hitch their wagons to, or even to create, live events attracting Gen Zs, whose interest in, attendance of, and expenditure on concerts inc

Standard pre-, mid- and post-roll podcast ads continue to deliver meaningful gains for advertisers, according to a new benchmark report from Signal Hill Insights that finds even traditional podcast commercials generate double-digit improvements in brand perception and purchase intent. The firm’s 2026 Benchmark Report establishes industry benchmarks using aggregated brand lift data from 38,704 podcast listeners. The first report focuses on 24,922 consumers exposed to standard

Comedian and television personality Chelsea Handler has been creating podcasts with iHeartMedia for nearly a decade. Now she is expanding her creative reach by partnering with iHeartPodcasts for the launch of the Dear Chelsea Network. The multiyear partnership will see the creation of several new shows that are executive produced by Handler, whose flagship five-year-old podcast “Dear Chelsea” is among the video podcasts that iHeart is distributing on Netflix. “Chelsea has bec

The Trump administration intends to push forward with new advertising restrictions on the pharmaceutical industry. A notice has been issued saying that the Food and Drug Administration will move in the coming months to effectively eliminate the option for prescription drug advertisements broadcast through media such as radio or television. “The proliferation of direct-to-consumer (DTC) advertising across television and digital platforms has created potential patient confusion

Cumulus Media has expanded the leadership responsibilities of longtime executive Don Boyd, promoting him to Regional Vice President with oversight of the company’s stations in Baton Rouge, Lafayette and New Orleans, LA, as well as Columbus-Starkville, MS. Boyd will continue to oversee Cumulus’ Mobile, AL, cluster and its radio and digital operations, bringing his responsibilities to five markets across the Gulf South. The expanded role also includes a planned relocation to Ba

What’s behind news/talk’s success as Nielsen’s top-ranked radio format among persons 6+, year after year? Research shows it’s all about attentive and loyal listeners focused on a trusted source for news all day long, a station where advertising has proven to be especially effective. According to Audacy’s Insights blog, news/talk is ‘home to some of the most loyal, engaged, and influential audiences in media. They don’t simply catch headlines; they seek context. They return th