Broadcasters’ AM Radio Push Shifts To Post-Election Senate.
The lights are off in the U.S. Senate, where a third of its members will be up for re-election next month. The adjournment on Wednesday night came despite a long list of unfinished business, including passage of the AM Radio for Every Vehicle Act (H.R.979/S. 315). Broadcasters had been pushing lawmakers to vote on the bill that would require AM in vehicle dashboards before going on the extended recess. The adjournment means the issue will remain pending until the lame duck se
Inside Audio Marketing
2 days ago3 min read
iHeartRadio Announces 2026 Fiesta Latina Kick Off Party.
iHeartMedia will launch its 2026 iHeartRadio Fiesta Latina celebration with a free public event at Miami Design District’s Jungle Plaza on Oct. 15. Hosted by Enrique Santos, President of iHeartLatino and host of “The Enrique Santos Morning Show,” and co-host Dayanara Torres, the iHeartRadio Fiesta Latina Kick Off Party will run from 8-10pm and serve as the official lead-in to the main Fiesta Latina event on Oct. 17 at Kaseya Center. The kickoff will feature Tony Succar’s “Uni
Inside Audio Marketing
2 days ago1 min read
Music, Personalities Drive Hispanic Radio Station Loyalty.
Hispanic listeners maintain strong and longstanding relationships with their favorite AM/FM radio stations, with music, personalities and cultural connection emerging as key drivers of loyalty, according to new research from Katz Radio Group. More than eight in 10 Hispanic listeners engage with radio at least several days a week, while 87% listen from the car. The findings reinforce radio’s role as a regular companion throughout the day and highlight the medium’s ability to r
Inside Audio Marketing
2 days ago2 min read
AC KOST, Classic Hits KRTH Rule L.A.’s Top 10.
The City of Angels’ most listened-to radio stations reflect decades of dominance, industry awards and, most important, listener loyalty. At the top of Inside Radio’s TOP 10 stations in L.A. — based on weekly cume delivery of persons 6+ during Nielsen’s Q2 2026 wave (April-to-June three-month average) — is the market’s foremost adult contemporary station since 1982, iHeartMedia’s KOST (103.5), leading with a 2.5 million cume. Waking up Angelenos on KOST is 36-year market veter
Inside Audio Marketing
2 days ago2 min read
AI Hosts Face A Cold Reception From Podcast Listeners.
The human connection, as demonstrated by the effectiveness of host-read ads, has been one of podcasting’s strengths. It’s little surprise then that listeners aren’t keen to the idea of having those creators being replaced by voices generated with artificial intelligence. New survey results from Edison Research finds that two in three weekly podcast consumers have a negative reaction to the prospects of their favorite podcast host replacing themselves with an AI-generated vers
Inside Audio Marketing
2 days ago2 min read
Radio’s Reach And Emergency Role Remain Key.
Radio continues to reach a large majority of Americans despite the growth of streaming and smartphones, and its role in emergency communications and local communities remains a key part of the medium’s value, according to a Wall Street Journal opinion piece. Megan Pidcock, social-media editor for the Journal’s Free Expression section, argues that radio’s reach and community role challenge perceptions that the medium is in decline. She cites Nielsen data showing radio reaches
Inside Audio Marketing
3 days ago3 min read
Younger, More Diverse Listeners Fuel Podcasting’s Expansion.
Podcasting’s audience is becoming younger, more diverse and increasingly female, creating new opportunities for advertisers as the medium expands beyond its traditional listener base, according to a new Audacy Insights report. The report, which draws on data from Edison Research’s Infinite Dial Report, identifies Generation Z, women and multicultural consumers as increasingly important audiences for advertisers seeking to capitalize on podcasting’s growth and the relationship
Inside Audio Marketing
3 days ago2 min read
AI, Streaming, Sports Reshape Growing U.S. Ad Market.
The U.S. advertising market is on pace for another year of strong growth, with the expansion being driven increasingly by online advertising, retail media and ad-supported streaming as artificial intelligence reshapes how brands reach consumers and how agencies buy media. MoffettNathanson forecasts the U.S. advertising market will grow 15% in 2026 to $471.4 billion, up from its previous 14% forecast. Online advertising is expected to account for $359.6 billion, a 20% year-ove
Inside Audio Marketing
3 days ago3 min read
Radiocentre Study Finds Audio Drives Higher Campaign ROI.
There’s more good news for radio advertisers by way of a just released study from Radiocentre, the industry body and trade association for commercial radio in the UK. The “Sound Profits” report, which includes analysis from WPP Media, shows that moving some of their budget from search and social to audio media increases ROI. “Audio amplifies search and social performance, driving stronger results without increasing campaign budgets,” Radiocentre says, noting the research show
Inside Audio Marketing
3 days ago2 min read
iHeartPodcasts Adds Kyle Prue’s ‘Get Worse.’
Will Ferrell’s Big Money Players are adding another social media creator to its comedy podcast roster, bringing viral comedian Kyle Prue to the network for his first podcast. “Get Worse with Kyle Prue” debuts next month. The audio-video series will be distributed by iHeartPodcasts, with video episodes also available on iHeart and YouTube. Prue built a large online following with his viral “How To Piss Off Men” series, which has generated hundreds of millions of social media v
Inside Audio Marketing
3 days ago2 min read