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Saga’s Radio-Digital Blend Strategy Paying Off.
Saga Communications is turning its established radio relationships into bigger advertising deals, offering encouraging signs that its multiyear digital transformation is beginning to pay off. With fourth-quarter revenue pacing ahead of last year and early bookings pointing to growth in 2027, management says larger contracts and accelerating digital sales are providing evidence that the company’s strategy is gaining traction. “We’re seeing more revenue, more customers, and lon

Inside Audio Marketing
6 hours ago3 min read


Charlie Sheen Launches ‘Mostly Sheenius’ Podcast.
Charlie Sheen is ready to step behind the microphone as an interviewer rather than the interview subject. Three months after announcing plans to enter podcasting, the actor has set today (Nov. 12) as the premiere date for “Mostly Sheenius,” his new weekly interview series produced in partnership with Fox Corporation’s Red Seat Ventures. And he’s starting with a familiar Hollywood face: Michael Douglas. The premiere episode, scheduled for release Thursday at 7am ET, reunites S

Inside Audio Marketing
7 hours ago2 min read


Top 10 Medium-Market Radio Standouts.
Three stations serving Texas’ Rio Grande Valley, in Nielsen’s McAllen-Brownsville-Harlingen DMA, land in Inside Radio’s TOP 10 stations in markets ranked at No. 50 or higher, based on cume delivery of persons 12+ during Nielsen’s Q3 2026 wave for most stations, and Spring 2026 for those in some diary-measured markets. Leading the pack is one of those RGV stations, iHeartMedia’s bilingual rhythmic CHR “Wild 104” KBFM, where Jayz “Jay Z” Olivarez has accompanied Vallucos on the

Inside Audio Marketing
7 hours ago2 min read


Rumble Expands Creator Monetization With 90% Ad Share, AI Marketplace Plans.
Rumble is rewriting the economics of its video platform, offering podcasters and other creators a bigger share of advertising revenue while developing new ways for them to monetize their content. The changes come as the YouTube alternative reports double-digit revenue growth, even as parent RUM Group shifts more of its focus toward AI infrastructure. During the company’s third-quarter earnings call Wednesday, CEO Chris Pavlovski outlined a strategy that relies less on expensi

Inside Audio Marketing
7 hours ago2 min read


Claritas: Five Trends Shaping Holiday Shopping, Marketing.
Retailers are heading into the 2026 holiday shopping season with expectations for sales growth, but inflation, increasingly selective consumers and changing shopping habits are creating new challenges for marketers, according to an analysis from data and marketing services company Claritas. The National Retail Federation forecasts that U.S. retail sales in November and December will increase 4.2% from a year earlier. Forrester projects holiday sales growth of 5.1%, while holi

Inside Audio Marketing
7 hours ago3 min read


Borrell Forecasts $174 Billion In Local Ad Spending By 2030.
Local advertising will reach an estimated $150 billion in 2026 and grow to $174 billion by 2030, but digital media will capture an increasingly dominant share of that spending, according to Borrell Associates’ updated forecast presented during its “Local Advertising Reshuffled: Borrell’s New Forecasts for 2027 and Beyond” webinar. The forecast calls for local ad spending to increase about 4.1% annually from 2025 through 2030, including 3.9% growth in 2027, adding about $5.2 b

Inside Audio Marketing
1 day ago3 min read


Radio Maintains Strong In-Car Listening Advantage.
AM/FM radio significantly overperforms its share of total audio listening in the car, reinforcing the medium’s strength in one of its most established listening environments, according to new data from Edison Research at SSRS. The latest findings from its Share of Ear study show AM/FM radio has an index of 160 for in-car listening, meaning its share of audio consumption in vehicles is 60% higher than its share of total daily audio listening across all locations. SiriusXM Radi

Inside Audio Marketing
1 day ago2 min read


Danielle Dellilo To Oversee Marketing For iHeartMedia New York.
iHeartMedia New York has named Danielle Dellilo Director of Marketing and Promotions, effective immediately. She will oversee marketing and promotions across the market's seven stations and report to Senior Vice President of Promotions Joe De Angelis. Dellilo most recently served as Promotions Director, leading public relations, artist relations and promotional initiatives for the company's New York brands, including AC “106.7 Lite FM” WLTW and rhythmic CHR “103.5 KTU” WKTU.

Inside Audio Marketing
1 day ago2 min read


Big Podcasts, Small Podcasts: Analysis Finds They Sound The Same.
The biggest podcasts may have millions of listeners, professional production teams and expensive recording equipment, but when it comes to sound quality, they have little advantage over smaller independent shows. A new analysis from Diffio AI finds that podcasts appearing on Apple’s U.S. charts sound virtually identical to those outside the rankings, raising questions about how much production resources really matter when it comes to delivering clear audio. The findings come

Inside Audio Marketing
1 day ago3 min read


Candidate Loses Election. Sues Two Top Radio Hosts.
A Tennessee politician has filed a $2.1 billion lawsuit against two nationally syndicated radio shows, claiming that comments made on the programs were secretly directed at her and damaged her career, business and political ambitions. But the unusual case faces a fundamental hurdle. It will require her to establish that the remarks were actually about her, even though the statements cited in her complaint do not identify her by name. Yoshi D. Matthews, who ran an unsuccessful

Inside Audio Marketing
1 day ago3 min read
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