As advertisers push for more automation, attribution, and AI-driven targeting, radio seller and buyers say the future of broadcast radio depends on making traditional audio inventory behave more like digital media while still leaning into what executives argue remains radio’s biggest competitive advantage—its rusted human connection. Speaking during an Adweek panel last week at the Possible conference last week in Miami, iHeartMedia Chief Business Officer Lisa Coffey said the

Despite a new war in the Middle East and the impact of rising inflation on consumers, marketer remained bullish in March. Guideline reports total U.S. ad spending rose 2.8% from a year earlier, producing three consecutive months of expansion for the market during the first quarter. Chief Insights and Analytics Officer Sean Wright said on a recent Guideline podcast that 2026 has had a solid start. “First quarter looks decent, and I think second quarter will probably chug away,

A new report from WARC says marketers are rapidly moving away from traditional advertising measurement methods as artificial intelligence and outcome-based analytics reshape how campaigns are planned, optimized and evaluated. The report, The Future of Measurement 2026 (free account required), identifies three major trends expected to influence the advertising and media industries over the next year: the growing use of outcomes-based measurement, the expanding role of artifici

Federal appeals court judges sharply questioned both sides Thursday in the high-stakes antitrust fight between Cumulus Media and Nielsen repeatedly. During oral arguments in New York, the judges pressed attorneys on whether the courts should be policing pricing negotiations between private companies. They also questioned whether Cumulus had shown the kind of immediate harm necessary to justify a preliminary injunction. The hearing before the Second Circuit focused on Nielsen’