As NAB Show returns to Las Vegas April 19-22, small and medium market broadcasters will once again carve out their own space to tackle the issues unique to stations outside the top 50 markets. The NAB Small and Medium Market Radio Forum is set for Sunday, April 19, from 2-6pm in North Hall, bringing together operators from markets 51+ for a focused afternoon of idea-sharing and strategy. Organized by the NAB Small and Medium Market Radio Committee, the forum is designed speci

The adult 25-54 demographic has served advertisers well for decades, but with key changes in how adults live their lives – when they marry, purchase a home, have children or reach other milestones – would brands be better served by a 25-64 demo? A new report by  Audacy  makes the case for making the change. “Adulthood has changed and the economic timeline has stretched, and if we’re honest about where growth lives today, the traditional frame is too narrow,” Audacy Senior Dir

Media quality is now the primary driver of programmatic advertising performance, not just cost efficiency. That is one of the key findings in the quarterly report on the sector from the Association of National Advertisers (ANA). The latest data shows that advertisers enforcing disciplined quality governance converted 56.7% of programmatic spend into benchmark qualified programmatic ad impressions in Q4. That is up from 50.7% in Q1. By contrast, lower-performing advertisers co

Comedian Edd Hedges’ return to his hometown, captured in the six-episode podcast “ Wisecrack ,” has been honored as Podcast of the Year by The Podcast Academy. The series, from Tenderfoot TV and iHeartPodcasts, was among the 33 podcasts that were honored during Tuesday’s sixth Annual Awards for Excellence in Audio, or The Ambies. “We were turned down from every streamer and broadcaster in the business, so it would not have happened if it weren’t for the vision of this industr