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Samba: 13% Of Households Watch Podcasts On Netflix, Led By ‘The Breakfast Club.’
Television data and analytics company Samba TV says Netflix’s early push into podcasting is already producing a distinct set of winners — and the results suggest that what works on the television screen may look very different from what succeeds in audio downloads or even on YouTube. In a first-quarter analysis of what it calls the inaugural Netflix Podcast Ranker, Samba estimates that 13% of U.S. Netflix-viewing households watched at least one Netflix podcast during the firs
Inside Audio Marketing
12 hours ago4 min read


Radio, Audio Innovation Take Spotlight As NAB Show Returns To Las Vegas.
As the NAB Show 2026 returns to Las Vegas April 18 through 22, radio and audio professionals will find a packed agenda of sessions aimed at navigating the industry’s most pressing challenges—from artificial intelligence and podcast growth to revenue strategy and evolving distribution platforms. At the center of that conversation is the NAB Small and Medium Market Radio Forum, set for Sunday, April 19 in North Hall. Designed for broadcasters in markets ranked 51 and below, the
Inside Audio Marketing
12 hours ago2 min read


New York Times Merges Audio, Video Teams Into Single Unit As Podcast Video Expands.
The New York Times is revamping its internal structure as more of its podcasts begin producing video. To date, the effort has been the result of work by the Audio and Podcast Video teams, which under the new structure will see the two merged into the newly created Shows department. The Times says it will serve as the central hub for the video podcast work with all its podcasts except flagship morning news series “The Daily” and “Serial” now part of the unit. “With fewer silos
Inside Audio Marketing
12 hours ago2 min read


Cumulus Media Q4 Revenue Drops, Digital Growth Partially Offsets Broadcast Declines.
Cumulus Media reported lower revenue and continued losses in both the fourth quarter and full year 2025, as declines in traditional broadcast advertising continued to pressure results despite growth in digital. For the fourth quarter, revenue fell 14% to $188.1 million, down from $218.6 million a year earlier. The company posted a net loss of $135.1 million, though that was narrower than the $231.1 million loss recorded in the prior-year period. Adjusted EBITDA declined sharp
Inside Audio Marketing
12 hours ago2 min read
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