A targeted AM/FM radio campaign helped an eye care brand strengthen consumer consideration and purchase intent in a competitive marketplace dominated by local providers, national chains and online retailers, according to a custom brand lift study conducted by Katz Radio Group. The study found the brand already enjoyed strong familiarity among consumers but faced significant competition from larger retailers and established local providers. To address that challenge, Katz laun

Note to brands looking to attract soccer fans when the 2026 FIFA World Cup kicks off across 11 U.S. host cities in June: consider moving some of those chips to audio media. “For a growing share of fans, the World Cup isn’t just watched, it’s listened to,” a report from Nielsen says. “In a tournament defined by global narratives and cultural pride, the brands that win may be the ones that show up where fans are listening.” According to Nielsen, more than three-fourths (77%) of

Red Apple Media is expanding its ambitions in news with the launch of the Worldwide News Network, a new global audio platform designed to deliver real-time reporting to listeners across the U.S. and internationally. Owner and CEO John Catsimatidis said the move builds on the existing distribution footprint of talk WABC New York (770), which already reaches audiences nationwide and in more than 170 countries through its digital channels. “Today’s digital technology gives us th

The podcasts vying for top honors at the annual Clue Awards have been announced. They honor excellence and responsible storytelling in true crime content, across podcasting, television, film and publishing. Ten series are up for the outstanding docuseries and outstanding episode series prizes. The podcast nominees include: Podcast: Outstanding Docuseries Burden of Guilt | Glass Podcasts in partnership with iHeart Podcasts Hunting the Bogeyman | Perfect Cadence Blood is Thicke