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NAB Names 2026 Marconi Radio Award Winners.
The National Association of Broadcasters has announced the winners of the 2026 Marconi Radio Awards, recognizing stations and on-air personalities across the country. Boston, Houston and other markets scored multiple honors, while Hubbard Radio Washington, DC, President and General Manager Joel Oxley received the NAB National Radio Award for his contributions to broadcasting and local journalism. The awards were presented last night at New York’s Edison Ballroom, on the eve o

Inside Audio Marketing
9 hours ago3 min read


Podcast Study Outlines Ways Radio Can Build Audience Loyalty.
Radio’s opportunity in podcasting starts with its talent, according to the final webinar in The Podcast Study 2026 series, which outlines ways broadcasters can use hosts, content and audience engagement to strengthen listener loyalty and create new revenue opportunities. The study, based on 1,205 podcast consumers ages 18-54, finds that 74% listen to local radio weekly or more, including 46% who listen daily. That overlap gives radio broadcasters a substantial audience to rea

Inside Audio Marketing
9 hours ago3 min read


Clay Travis Turns Fan-Favorite Radio Segment Into Weekly Podcast.
Talk radio host Clay Travis is expanding a popular feature that was part of his former Fox Sports Radio program “Outkick the Coverage” into a full-fledged weekly podcast. The new series “Animal Thunderdome” features Travis and co-host “Danny G” Garite as they share viral wildlife stories and hard-to-believe stories of attacks and bizarre escapes, unexpected heroes and the strange moments only nature can create. “America has demanded that the ongoing battle between humans and

Inside Audio Marketing
9 hours ago2 min read


Audio Takes Center Stage As Meta Expands Its Smart Glasses Ambitions.
Meta is betting that the future of audio listening may be something consumers wear on their faces rather than in their ears. The technology company is putting music, podcasts and artificial intelligence at the center of its expanding smart glasses business, envisioning a world where audio becomes a seamless part of everyday life without requiring headphones or even a smartphone in hand. The strategy reflects a broader shift in how technology companies are thinking about audio

Inside Audio Marketing
9 hours ago2 min read


Cumulus Bets Against Supreme Court Review In Nielsen Case.
The Supreme Court denies roughly 99% of all petitions asking it review lower court decision, and Cumulus Media is playing those odds in its ongoing legal battle with Nielsen. The radio group is choosing not to challenge Nielsen’s bid for Supreme Court review, at least for now, even as two outside groups are urging the justices to take up the radio ratings antitrust case. Both groups argue that the appeals court ruling against Nielsen could have consequences far beyond broadca

Inside Audio Marketing
1 day ago3 min read


Hispanic Consumers A Growing Opportunity For Radio Advertisers.
Hispanic Americans represent an increasingly influential consumer market, with strong preferences for Spanish-language advertising and substantial spending power, according to MRI-Simmons’ The State of Hispanic American Consumers 2026 report. The findings offer radio broadcasters and advertisers insights into reaching a growing audience whose media habits, cultural identities and language preferences vary significantly across generations. Hispanic Americans account for 19% of

Inside Audio Marketing
1 day ago3 min read


Podcasts Could Be Radio’s Secret Weapon In Reaching Younger Consumers.
Radio and podcasts may compete for listener audio time, but Nielsen says advertisers can reach significantly more young adults when they buy both. In a new report making the case for audio advertising, Nielsen survey data finds that combining radio and podcasts increases audience reach among adults 18–34 from 88% to 94%, underscoring the value of using the two platforms together rather than treating them as competing choices. The findings are part of Nielsen’s new “Everyone.

Inside Audio Marketing
1 day ago3 min read


New HomePod Could Change How Listeners Discover Podcasts.
Apple is giving its smart speaker an artificial intelligence upgrade, a move that could eventually change how consumers discover and listen to music, radio and podcasts at home. The new HomePod mini 2 introduces a more conversational version of Siri that can draw on personal information, answer complex questions and make audio recommendations, potentially giving voice assistants a bigger role in deciding what people hear. The $149 speaker arrives in stores Oct. 30, although i

Inside Audio Marketing
1 day ago3 min read


Audacy Debuts Country “US 96.5” In Philadelphia.
Audacy debuts country “US 96.5” WTDY Philadelphia, sacrificing hot AC “New 96.5” to take on heritage country, Beasley Media Group’s WXTU (92.5). The station launched at noon today with the first quarter hour of music that included Post Malone/Morgan Wallen “I Had Some Help,” Ella Langley “Choosin Texas,” Florida Georgia Line “Round Here,” Parmalee, “Cowgirl” and Carrie Underwood “Blown Away.” “Country music has a special way of connecting people, and we are excited to bring a

Inside Audio Marketing
1 day ago1 min read


Radio Positioned To Benefit As Political Ad Blitz Enters Final Stretch.
The political advertising business is heading into its final weeks and new figures from Kinetiq Political Insights offering some indication of how much money remains to be spent. While KPI isn't offering fresh radio numbers, its latest television spending data provides some clues about what radio stations may also be experiencing as the campaign enters its final weeks. It reports there is more than $1 billion in television advertising already scheduled to run before Election

Inside Audio Marketing
2 days ago3 min read
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