While other research has measured only the strength of NFL radio broadcasts in team markets – such as Scarborough’s 2025 study identifying those where game coverage outperformed morning and afternoon drive, and where NFL team flagships ranked first in cume – Nielsen Scarborough has gone the extra mile, using multiple metrics to rank NFL markets with the strongest fanbases in its first “NFL Fandom Index.” According to Nielsen’s news release, the methodology for its ranking is

With results still being counted in Tuesday’s voting, the primary calendar is winding down and attention is turning to the general election — and the ads that come with it. The ad-tracking firm AdImpact says more than a half-billion dollars already reserved for eight battleground Senate races in the coming months. AdImpact says $549 million in fall reservations is now targeting the eight competitive Senate contests it is tracking. Republican advertisers have the advantage in

Howard Stern’s SiriusXM footprint could be getting smaller as the longtime satellite radio personality reportedly scales back his schedule and the company considers eliminating his second channel. Stern currently anchors Howard 100 and Howard 101 on SiriusXM. Multiple reports indicate SiriusXM is “parting ways” with Howard 101, which primarily carries archived Stern programming, interviews and specials. The channel originally featured programs selected by Stern, including “Bu

Podcasts have become one of America’s biggest mass-reach media platforms, with new analysis showing they now reach more young and middle-aged adults than YouTube, television, Facebook, Instagram or Spotify. An analysis from Cumulus Media and Westwood One’s Audio Active Group, combining audience data from Edison Research, Nielsen and MRI-Simmons, finds podcasts rank second in reach among both adults 18-34 and 25-54, trailing only AM/FM radio. Among adults 25-54, podcasts have

Radio Training Network (RTN) is expanding its station portfolio with the acquisition of two FMs from Cumulus Media for $2.05 million. The deal calls for RTN to acquire classic rock “98.3 The Keg” KKEG Bentonville/Fayetteville, AR, and classic rock “I-95” WIXV Savannah, GA. The transaction will mark RTN’s entry into Arkansas. RTN already operates Christian AC “His Radio” WLFS (91.9) in the Savannah market. WIXV’s Class C1 signal will provide the organization with a larger FM s

Data taken from multiple sources during this past year – including Nielsen, Edison Research’s “Share of Ear” report and MRI-Simmons – makes a strong case for AM/FM radio when it comes to significantly improving the reach of any media plan, according to an analysis in Westwood One’s blog. “Given that reach is the most significant media sales driver, smart media planners need to identify strategies to grow campaign reach,” Cumulus Media/Westwood One Audio Active Group Chief Ins

Talks are underway between Cumulus Media and Nielsen over a new deal for Westwood One’s access to national radio ratings, even as their courtroom battle continues. Nielsen discloses in its latest court filing that Cumulus has countered its offer for standalone Nationwide ratings. At the same time, Nielsen is urging a federal appeals court to reject Cumulus’ emergency bid to clear the way for enforcement of an injunction against the ratings company. In a filing with the U.S. C

Veteran radio executive Dan Mason is chronicling more than four decades in broadcasting with the release of his new memoir, “Fearless: The Life and Times of a Media Maverick.” The book takes readers behind the scenes of Mason’s career and the changing radio industry, with stories about working alongside some of the most recognizable figures in radio and media. Mason examines the challenges of leading through an industry transformed by new technology, changing consumer tastes

Dan Bongino first returned to podcasting, and now he is heading back to the radio. Bongino, who rekindled his media relationship with Cumulus earlier this year after leaving as post as FBI Deputy Director, will host a new three-hour weekday radio program alongside Shawn Farash. The series titled “The Bongino Report PM” will be distributed by Cumulus-owned Westwood One beginning next week. “I’m excited to partner with Shawn to bring listeners a daily program focused on the sto

For all the attention paid to programmatic advertising as a way to monetize podcasts, one longtime audio executive says the economics remain pretty simple: unless a show is among podcasting’s biggest, programmatic alone isn’t going to pay the bills. “No one is making money off pure programmatic advertising on podcasts unless you are in the top, top tier of listenership,” says Helen Parker, Managing Director and Co-Founder of podcast agency Strange Magic. Speaking on the “PodB