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Democrats Challenge FCC’s Expanded Lowest Unit Rate Policy.
The Democratic candidates challenging the expanded lowest unit rate guidance are telling a federal appeals court that the FCC’s reliance on former Ohio Sen. Sherrod Brown’s 2024 campaign only proves broadcasters have long misapplied the law — not that the agency’s new guidance is legal. In a reply brief filed with the Fourth Circuit Court of Appeals, the candidates respond to the FCC’s recent assertion that the March guidance merely reflects longstanding industry practice. Th

Inside Audio Marketing
7 hours ago3 min read


Study: Podcast Growth Continues As Fans Move Between Audio And Video.
Podcast listening continues to reach new audiences, but the medium is evolving into something much broader than an audio format as Americans increasingly watch podcasts, follow creators across multiple platforms, and look for ways to engage beyond the weekly episode. That’s according to MRI-Simmons’ annual Podcast Study, which finds 34% of U.S. adults —about 89 million people — listened to a podcast during the past month, while 28% listened during the past week. Monthly podca

Inside Audio Marketing
7 hours ago3 min read


Political TV Saturation Creates Opening For Radio, Podcasts.
As political campaigns spend billions of dollars ahead of November's midterm elections, a digital media firm says radio, streaming audio and podcasts represent an opportunity to reach voters that increasingly saturated television buys may be missing. The argument comes from the advertising intelligence platform Digital Remedy, which has released survey findings showing one-third of voters say being overexposed to political advertising leaves them annoyed with a campaign. But

Inside Audio Marketing
7 hours ago3 min read


Audacy, Good Karma Stations Part Of SiriusXM Sports Subscription Plan.
Following SiriusXM’s announced rebroadcast of 42 Audacy sports, news and talk stations beginning Sept. 1, the satcaster will also launch its new audio sports subscription package, “SiriusXM Sports Pass,” that same day, including Audacy’s 23 local sports stations as well as Good Karma Brands’ “710 ESPN” KSPN Los Angeles, along with 16 SiriusXM-exclusive channels and seven national sports networks. The plan, which includes all sports play-by-play and live events carried by Siri

Inside Audio Marketing
7 hours ago2 min read


Cumulus Asks Judge To Force Nielsen To Comply With Ratings Injunction.
Less than two weeks after winning a major appellate victory, Cumulus Media is back in federal court accusing Nielsen of delaying compliance with a federal court injunction, telling a judge the ratings company has spent two weeks stalling rather than offering a court-compliant price for its Nationwide ratings product. The wrangling comes against the backdrop of new legal maneuvers by Nielsen, which has filed a motion seeking a rehearing by the full Second Circuit for a reheari

Inside Audio Marketing
1 day ago3 min read


AM/FM Radio Still Dominates Canada’s Ad-Supported Audio Landscape.
In a media environment where new options to pull in consumers seemingly appear on a daily basis, listening is a habit that is hard to break. New research from Signal Hill Insights offers the latest evidence, as it finds nine-in-ten Canadians listen to some form of audio media on a daily basis — and half of that time is to something ad-supported. Signal Hill’s new “Audio on the Move” report, which is Canada’s first holistic study providing the growing audio industry a comprehe

Inside Audio Marketing
1 day ago3 min read


Format Counts: Religion Has More Than Tripled Its Lead Over Country.
Over the past year, the religion format — including stations featuring religious teaching, hymns and other related content — has seen significant growth, adding 71 outlets for a 3.3% gain, while up 1.8% due to 40 new stations in the format since January, based on Inside Radio/PrecisionTrak’s monthly station counts. The big story has been religion’s takeover at the top in February, becoming the format with more stations than any other — knocking country, the long-time champ, o

Inside Audio Marketing
1 day ago2 min read


NAB Announces Finalists For 2026 Marconi Radio Awards.
The National Association of Broadcasters has announced the finalists for the 2026 NAB Marconi Radio Awards, with winners set to be revealed during a special dinner program presented by Xperi on Tuesday, Oct. 20, at the Edison Ballroom in New York City. The ceremony will take place the evening before NAB Show New York 2026 and will recognize excellence across radio, including stations, on-air personalities, podcasts and industry leaders. The finalists were announced Tuesday du

Inside Audio Marketing
1 day ago3 min read


Christmas In July: Podcasts Seen Driving Holiday Sales As Ad Planning Gets Underway.
Consumers are expected to begin holiday shopping earlier than ever this year, spending more time researching products, comparing retailers and waiting for the best deals as inflation and value continue to shape purchasing decisions. That's according to a new Audacy Insights report, which says artificial intelligence is accelerating those behaviors. More than one-third of consumers say they plan to use AI tools to compare products, search for lower prices and generate gift ide

Inside Audio Marketing
1 day ago2 min read


Edison Study Reveals AM/FM Radio's Huge Lead Over Ad-Supported Spotify.
How strong is AM/FM radio compared to ad-supported Spotify? The actual numbers from Edison Research’s Q2 2026 “Share of Ear” report differ significantly from advertisers’ estimates. According to an analysis in Westwood One’s blog, Edison’s most recent quarterly measure of time spent with all forms of audio shows AM/FM with a 62% share of ad-supported audio time spent among persons 18+, vs. ad-supported Spotify’s 6%. Meanwhile, based on results of Advertiser Perceptions’ most

Inside Audio Marketing
2 days ago3 min read
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