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Cumulus Bets Against Supreme Court Review In Nielsen Case.
The Supreme Court denies roughly 99% of all petitions asking it review lower court decision, and Cumulus Media is playing those odds in its ongoing legal battle with Nielsen. The radio group is choosing not to challenge Nielsen’s bid for Supreme Court review, at least for now, even as two outside groups are urging the justices to take up the radio ratings antitrust case. Both groups argue that the appeals court ruling against Nielsen could have consequences far beyond broadca

Inside Audio Marketing
4 minutes ago3 min read


Hispanic Consumers A Growing Opportunity For Radio Advertisers.
Hispanic Americans represent an increasingly influential consumer market, with strong preferences for Spanish-language advertising and substantial spending power, according to MRI-Simmons’ The State of Hispanic American Consumers 2026 report. The findings offer radio broadcasters and advertisers insights into reaching a growing audience whose media habits, cultural identities and language preferences vary significantly across generations. Hispanic Americans account for 19% of

Inside Audio Marketing
8 minutes ago3 min read


Podcasts Could Be Radio’s Secret Weapon In Reaching Younger Consumers.
Radio and podcasts may compete for listener audio time, but Nielsen says advertisers can reach significantly more young adults when they buy both. In a new report making the case for audio advertising, Nielsen survey data finds that combining radio and podcasts increases audience reach among adults 18–34 from 88% to 94%, underscoring the value of using the two platforms together rather than treating them as competing choices. The findings are part of Nielsen’s new “Everyone.

Inside Audio Marketing
12 minutes ago3 min read


New HomePod Could Change How Listeners Discover Podcasts.
Apple is giving its smart speaker an artificial intelligence upgrade, a move that could eventually change how consumers discover and listen to music, radio and podcasts at home. The new HomePod mini 2 introduces a more conversational version of Siri that can draw on personal information, answer complex questions and make audio recommendations, potentially giving voice assistants a bigger role in deciding what people hear. The $149 speaker arrives in stores Oct. 30, although i

Inside Audio Marketing
17 minutes ago3 min read


Audacy Debuts Country “US 96.5” In Philadelphia.
Audacy debuts country “US 96.5” WTDY Philadelphia, sacrificing hot AC “New 96.5” to take on heritage country, Beasley Media Group’s WXTU (92.5). The station launched at noon today with the first quarter hour of music that included Post Malone/Morgan Wallen “I Had Some Help,” Ella Langley “Choosin Texas,” Florida Georgia Line “Round Here,” Parmalee, “Cowgirl” and Carrie Underwood “Blown Away.” “Country music has a special way of connecting people, and we are excited to bring a

Inside Audio Marketing
19 minutes ago1 min read


Radio Positioned To Benefit As Political Ad Blitz Enters Final Stretch.
The political advertising business is heading into its final weeks and new figures from Kinetiq Political Insights offering some indication of how much money remains to be spent. While KPI isn't offering fresh radio numbers, its latest television spending data provides some clues about what radio stations may also be experiencing as the campaign enters its final weeks. It reports there is more than $1 billion in television advertising already scheduled to run before Election

Inside Audio Marketing
24 hours ago3 min read


Host Endorsements Boost Brand Recall For Radio Listeners.
Host-read advertising has a stronger influence on purchasing decisions than prerecorded spots among daily radio listeners, according to new findings from The Podcast Study 2026. The research also finds that host endorsements can improve ad awareness, brand recall and trust, highlighting the value of radio personalities to advertisers beyond their on-air audience connection. The study finds that 47% of daily radio listeners say host-read ads strongly influence them to try or b

Inside Audio Marketing
24 hours ago2 min read


Cumulus Media Emerges From Bankruptcy.
Cumulus Media has completed its financial restructuring and emerged from Chapter 11 bankruptcy protection, eliminating approximately $550 million in debt and strengthening its financial position. The Atlanta-based company announced that it had completed the process on an accelerated timeline consistent with its original expectations, following receipt of all required approvals, including from the Federal Communications Commission. Cumulus said it continued operating normally

Inside Audio Marketing
24 hours ago1 min read


Podcasting’s Global Boom Reveals A Different Competitive Picture In U.S.
YouTube have the largest global podcast audience, but the competition for American listeners remains considerably more crowded. A new report from MIDiA Research finds that while YouTube has emerged as the world’s largest podcast platform, several audio services continue to command a substantial share of the U.S. market. The findings offer a more nuanced picture of podcasting’s changing competitive landscape as the industry approaches one billion monthly active accounts worldw

Inside Audio Marketing
1 day ago3 min read


Hit Horror Podcast ‘Mayfair Watchers Society’ Headed To Big Screen.
A horror podcast that has generated more than 3 million downloads is making the leap to Hollywood. Cineverse has struck a deal with viral horror creator Trevor Henderson to turn “Mayfair Watchers Society” into a feature film, extending the scripted audio franchise into theaters while preparing to launch its fourth podcast season. The deal marks another example of podcast intellectual property finding a second life in film, with Cineverse building on an established audio audie

Inside Audio Marketing
1 day ago2 min read
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