top of page



Beasley Cuts Debt, Gives Creditors More Control.
Beasley Media Group is moving to significantly reshape its balance sheet and governance structure after striking a Transaction Support Agreement with major holders of its outstanding debt. The agreement, disclosed in an SEC filing on Friday, March 20, outlines a refinancing plan backed by creditors representing roughly 98.7% of the company’s first-lien notes and 76.5% of its second-lien notes. The deal is designed to reduce leverage while extending near-term flexibility, thou
Inside Audio Marketing
2 hours ago2 min read


Cumulus Clears Hurdle In Early Bankruptcy Stage.
Cumulus Media employees can breathe easy. The company has received bankruptcy court approval to continue paying talent, key vendors, and programming partners as it moves through Chapter 11, clearing the way for the company to maintain normal operations during its restructuring. Bankruptcy Judge Alfredo Pérez has authorized Cumulus to pay its obligations tied to on-air talent, content programming, sales and marketing, and other trade creditors. The company is allowed to pay th
Inside Audio Marketing
2 hours ago3 min read


Why Digital Car Sellers Still Need Radio.
As online car shopping continues to expand, new entrants in the automotive market are confronting challenges in building awareness and credibility in a sector long dominated by traditional dealership models. A recent Brand Lift Study conducted by Katz Radio Group examined how localized radio advertising affects consumer perceptions in two major markets, focusing on awareness, consideration, and brand image among auto purchase decision-makers. The findings indicate that onlin
Inside Audio Marketing
2 hours ago1 min read


Kansas City, Buffalo, Atlanta Among Markets With Most Avid Sports Fans.
A Nielsen Scarborough study ranking the top DMAs based on the most avid sports fans puts Kansas City — home to the NFL’s Chiefs, Major League Baseball’s Royals, Big 12 college football’s University of Kansas Jayhawks, and more — at the top. “Kansas City has become the epicenter of modern sports fandom,” a report from Audacy says. “Between the dominance of the Chiefs and a fanbase that shows up year-round, this is a city where the energy never really turns off.” Nielsen Scarb
Inside Audio Marketing
2 hours ago2 min read
bottom of page