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Audio Measurement Moves Beyond Reach And Frequency.
Audio advertising measurement is expanding beyond traditional metrics such as reach and frequency, with marketers increasingly able to connect exposure to outcomes including brand awareness, website visits, app downloads, store traffic and sales, according to iHeartMedia. The company says measurement solutions now cover broadcast radio, streaming audio and podcasts, with different approaches available depending on an advertiser’s objectives and key performance indicators. Tho

Inside Audio Marketing
2 minutes ago2 min read


Broadcasters See Hope As Opponents Dig In Against Permanent DST.
Daylight saving time will end on Sunday, Nov. 1 this year, the earliest date allowed. The clock change’s impact on daytime-only stations and full-power status for many AMs has been cast into jeopardy, as efforts to end DST have gained support in Washington. But in what may be a positive indicator for broadcasters, supporters of the clock change practice are standing firm even in the face of an increasingly frustrated President. Sen. Tom Cotton (R-AR), who last year sidelined

Inside Audio Marketing
3 minutes ago3 min read


September PPMs: AC Stays Ahead Of News/Talk In Q3 Wins.
With Q3 2026 a wrap in Nielsen’s 20 non-embedded PPM markets reporting on Days 1 and 2, looking at each format’s total wins for the quarter’s three surveys, including September (covering Aug. 20-Sept. 16), adult contemporary stations maintain an edge over news/talk, with AC’s 14 total wins for the three books vs. news/talk’s 13. How does this line up with the first two quarters of this year? AC racked up 13 wins in Q1 and 16 in Q2, in each case a wider lead over news/talk, wi

Inside Audio Marketing
5 minutes ago4 min read


Urban One DFW Makes Programming Changes.
Following Urban One Dallas’ May 2026 purchase of Service Broadcasting’s urban contemporary “K104” KKDA-FM and urban AC KRNB (105.7), the company has made format and programming adjustment to both stations, along with its rhythmic CHR “97.9 The Beat” KBFB. Undergoing the most changes is KRNB, which shifts its focus to R&B hits from the 90s to today and adjusts its brand to “105.7 RnB,” with a logo similar to that of Philadelphia sister WRNB. At “97.9 The Beat,” Urban One’s Rea

Inside Audio Marketing
10 minutes ago2 min read


Golden Globes Expands Best Podcast Field To 30 Shows.
The Golden Globes is bringing its Best Podcast award back for a second year, expanding the pool of shows eligible to compete as podcasting becomes a permanent part of the Hollywood awards show. Thirty podcasts are eligible to submit for consideration for the 84th Golden Globes, up from 25 in the category’s inaugural year. The list was once again compiled by the Golden Globes’ data partner Luminate. The field includes some of podcasting’s biggest names, including “The Joe Roga

Inside Audio Marketing
16 minutes ago2 min read


‘Big Media’ Can Help Advertisers Build Long-Term Demand.
A new book and study from marketing-effectiveness experts are challenging the advertising industry’s emphasis on highly targeted campaigns, arguing that broad reach through traditional media can play a critical role in driving long-term sales and profit growth. The findings are highlighted in a new Westwood One analysis by Pierre Bouvard, the company’s Chief Insights Officer. Bouvard cites James Hurman’s new book, “Future Demand: How Marketing to Tomorrow’s Customers Will Bre

Inside Audio Marketing
1 day ago2 min read


Radio Talent Gets A Head Start As Podcasts Go Video.
Radio personalities may have a head start as podcasting's video boom puts more hosts in front of cameras. While podcast producers are scrambling to learn everything from lighting and camera placement to thumbnails and YouTube analytics, Daily Beast Supervising Producer Rachel Passer said one of the hardest pieces — finding talent that can deliver naturally and confidently — is something radio has been developing for decades. “Working with people from radio has been — those ar

Inside Audio Marketing
1 day ago3 min read


PPMs, Day 1: AC Stations Lose Ground.
Adult contemporary stations, which ruled in half of the eight non-embedded markets on Day 1 of Nielsen’s PPMs during May, June and July, claimed three in August and now just two in the September survey, covering Aug. 20-Sept. 16. That comes as a result of ACs in New York, Los Angeles and Philadelphia abdicating the throne during the past two surveys, with all news, hot AC and rock taking their place in this most recent book. Contemporary Christian, which has been more likely

Inside Audio Marketing
1 day ago3 min read


Fiction Network Fable & Folly Will Close At Year-End.
One of podcasting’s larger independent audio-fiction networks is shutting down. Fable & Folly Network says it will close Dec. 31 after six years, citing changes in the podcast advertising business and the investment that would be required to keep pace. The network says that while it is shutting down, more than 200 shows that under its umbrella are not ending with the company. Instead, Fable & Folly will spend the remainder of the year helping producers move their shows to new

Inside Audio Marketing
1 day ago2 min read


Ryan Seacrest-Backed Stadium To Open Next August.
Seacrest Stadium at Dunwoody High School in suburban Atlanta is expected to be ready for games in August 2027 after the Dunwoody High School Community Association reached its $1.5 million fundraising goal, The Atlanta Journal-Constitution reports. The money will supplement a sizable donation from media personality and Dunwoody High graduate Ryan Seacrest and his family. The project will add 2,000 seats, new bathrooms, a concession stand and a press box to the existing stadium

Inside Audio Marketing
1 day ago2 min read
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