The long-anticipated fall political advertising surge has arrived. AdImpact says $1.58 billion in political ads aired during September, nearly double the amount that aired in August and 41% more than in September 2022. The acceleration was even more pronounced in the number of ads hitting the broadcast airwaves. AdImpact tracked 1.2 million broadcast political ad airings during September, up 116% from August and 36% vs. September 2022. Meanwhile, more than $1 billion in adver

Brands are still discovering the advantages of podcasts: they are highly attentive listening environments which cultivate trusted host relationships, where their ads are often experienced as part of the content rather than as interruptions. A new report from iHeartMedia serves as a checklist of all the ways marketers can benefit from the effectiveness of advertising on podcasts. They create space for deeper engagement vs. fighting for a few seconds of attention, reach audienc

The World Cup’s growing popularity in the U.S. translated into a massive increase in advertising this year, with Guideline estimating the tournament generated roughly $2 billion in U.S. ad revenue — about five times what it measured four years ago. Guideline’s first game-by-game analysis of World Cup advertising shows that about $1.5 billion flowed to television, while streaming and simulcast advertising generated roughly another $500 million. The dramatic increase reflects b

The Bureau of Labor Statistics reports there was a dip in the number of people working across the broadcast sector last month. BLS counts 328,100 working at broadcast companies and content providers, including radio. That was down 3,000 from the prior month. It was also 4.2% lower than a year earlier. The government doesn’t release radio-specific figures on a month-to-month basis. But in a positive sign for radio and other media companies, BLS says the number of people workin

U.S. consumers are expected to spend a record $275.1 billion online during the 2026 holiday shopping season, according to Adobe Analytics, with spending projected to increase 6.7% from a year earlier. Adobe’s forecast covers Nov. 1 through Dec. 31 and is based on an analysis of more than 1 trillion visits to U.S. retail websites, 100 million stock-keeping units and 18 product categories. Cyber Week, the five-day period from Thanksgiving through Cyber Monday, is expected to ge

The lights are off in the U.S. Senate, where a third of its members will be up for re-election next month. The adjournment on Wednesday night came despite a long list of unfinished business, including passage of the AM Radio for Every Vehicle Act (H.R.979/S. 315). Broadcasters had been pushing lawmakers to vote on the bill that would require AM in vehicle dashboards before going on the extended recess. The adjournment means the issue will remain pending until the lame duck se

iHeartMedia will launch its 2026 iHeartRadio Fiesta Latina celebration with a free public event at Miami Design District’s Jungle Plaza on Oct. 15. Hosted by Enrique Santos, President of iHeartLatino and host of “The Enrique Santos Morning Show,” and co-host Dayanara Torres, the iHeartRadio Fiesta Latina Kick Off Party will run from 8-10pm and serve as the official lead-in to the main Fiesta Latina event on Oct. 17 at Kaseya Center. The kickoff will feature Tony Succar’s “Uni

Hispanic listeners maintain strong and longstanding relationships with their favorite AM/FM radio stations, with music, personalities and cultural connection emerging as key drivers of loyalty, according to new research from Katz Radio Group. More than eight in 10 Hispanic listeners engage with radio at least several days a week, while 87% listen from the car. The findings reinforce radio’s role as a regular companion throughout the day and highlight the medium’s ability to r

The City of Angels’ most listened-to radio stations reflect decades of dominance, industry awards and, most important, listener loyalty. At the top of Inside Radio’s TOP 10 stations in L.A. — based on weekly cume delivery of persons 6+ during Nielsen’s Q2 2026 wave (April-to-June three-month average) — is the market’s foremost adult contemporary station since 1982, iHeartMedia’s KOST (103.5), leading with a 2.5 million cume. Waking up Angelenos on KOST is 36-year market veter

The human connection, as demonstrated by the effectiveness of host-read ads, has been one of podcasting’s strengths. It’s little surprise then that listeners aren’t keen to the idea of having those creators being replaced by voices generated with artificial intelligence. New survey results from Edison Research finds that two in three weekly podcast consumers have a negative reaction to the prospects of their favorite podcast host replacing themselves with an AI-generated vers