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Podcast Industry Bets New Standards Will Unlock $1 Billion In Ad Growth.
The podcast industry has taken its biggest step yet toward standardizing how audiences are measured across audio and video, with the Alliance for Measurement in Podcasting (AMP) releasing a comprehensive framework that supporters say could remove one of the biggest barriers to future advertising growth. Known as the AMP Accords, the white paper is the culmination of roughly a year of work by an industry coalition assembled by podcast advertising agency Oxford Road. It propose
Inside Audio Marketing
4 hours ago4 min read


Audacy Claims Half Of Hot AC’s Top 10, Led By New York’s WNEW-FM.
With the exception of the title of hot AC’s most played song year-to-date, there’s nothing “Ordinary” about the format. Alex Warren’s hit, along with the K-Pop anthem “Golden,” the Brit-pop of Olivia Dean and Raye, and country crossovers Ella Langley and Shaboozey, have all given hot AC a wide range of sounds to attract adults, especially women in their 30s. Inside Radio’s TOP 10 U.S. hot AC stations, based on persons 6+ weekly cume delivery during Nielsen’s spring 2026 wave
Inside Audio Marketing
4 hours ago2 min read


Podcast Clips Become Top Discovery Tool, Study Finds.
Podcast clips have become a primary tool for discovering new shows and expanding audiences, according to new data from Sounds Profitable’s Podcast Atlas, with nearly nine in 10 podcast listeners reporting they watch podcast clips on social media at least occasionally. The report positions clips as the top of the podcast discovery funnel, arguing that while long-form audio and video build audience engagement, short-form social content serves as the primary gateway for attracti
Inside Audio Marketing
4 hours ago3 min read


AI Startup Cast Insights Targets Untapped Data From Radio, Podcasts, TV.
Cast Insights, an artificial intelligence startup developing technology to analyze spoken content from radio, podcasts, TV and other sources, says it has raised $4.5 million in pre-seed funding to expand its real-time intelligence platform. In a news release, the company says the funding will help accelerate development of its technology, which is designed to capture and analyze what it calls “the world’s ephemeral speech data” — conversations and commentary that often disapp
Inside Audio Marketing
4 hours ago2 min read
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