Audio advertising significantly improves business outcomes for marketers, according to a new global study presented this week at the Cannes Lions International Festival of Creativity. For the first time, leading audio industry organizations in the U.S., Australia, the UK, and Ireland collaborated on a unified research effort examining audio’s role in driving campaign effectiveness. The findings were presented by marketing professor and consultant Mark Ritson during a session

The Broadcasters Foundation of America is urging broadcasters nationwide to come together in support of colleagues facing financial hardship caused by debilitating illness, natural disasters and other personal crises. The one-day fundraising campaign is a key part of the foundation’s mission to provide emergency financial assistance to radio and television professionals when tragedy strikes. In a reminder distributed to members of the press this week, the organization highlig

Broadway’s biggest hits are returning to Midtown Manhattan as iHeartMedia New York’s “106.7 Lite FM” WLTW and iHeartRadio Broadway bring back “106.7 Lite FM’s Broadway in Bryant Park” for its 26th summer season. The free lunchtime theater series will run Thursdays from July 23 through Aug. 13, featuring performances from current Broadway productions and hosted by “Lite FM” personalities. Shows are scheduled from 12:30-1:30pm, with pre-show festivities beginning at 11am on the

The New York Times is expanding its Opinion Shows team with four hires focused on audience growth and video production, while also reshuffling responsibilities around “The Ezra Klein Show” as it continues building its slate of audio and video programming. The moves come as the newspaper continues putting greater emphasis on video versions of its opinion and podcast programming. Ali Baluch joins Opinion Shows as audience strategy editor, bringing a background that spans digita