The legal fight over which political advertisers qualify for broadcasters’ lowest unit rates is headed toward the Supreme Court, with the Fourth Circuit temporarily putting its order limiting the reach of lowest unit rate on hold just days before the general election advertising window opens. In a move that has the backing of both the FCC and Justice Department, the National Republican Congressional Committee (NRCC) and National Republican Senatorial Committee (NRSC) filed an

A targeted radio campaign tied to NFL and NCAA football programming generated more than 7,600 radio-attributed web sessions for a leading home improvement brand, according to a new case study from Katz Radio Group. The campaign, which ran in multiple markets throughout the football season, used Katz Analytics, powered by LeadsRx, to match radio spot times with time-stamped website activity. The measurement identified website visits occurring within 10 minutes of a radio spot

Consumable believes one of podcasting’s biggest growth opportunities isn’t finding more national advertisers — it’s finally making local advertising work at scale. Chief Strategy Officer Jared Lapin says advances in audience identity and attribution are beginning to solve a longstanding challenge that has limited audio’s ability to compete for local performance marketing budgets, particularly in smaller markets where audience targeting has traditionally been difficult. “The s

As more podcasters distribute on YouTube, the podcast attribution challenge has been growing for Podscribe as it works to determine the effectiveness of advertising on series that may not even have an audio or RSS component. To help fill the gap, the company has introduced a new YouTube-only attribution model that it says offers brands a way to measure campaign performance for YouTube-only influencer placements. Podscribe CEO Pete Birsinger says YouTube remains the most diffi

The age group that claims the highest share of daily audio media consumption, relative to its cut of the U.S. population age 13+ may surprise you. According to Q2 2026 “Share of Ear” data as reported by Edison Research’s Weekly Insights, it’s the 13-29 age segment – also known as Gen Z, or Zoomers – who account for 25% of the 13-and-up population, yet show a 28% share of daily audio listening for a 112 index, ahead of the three older generations. Right behind are Millennials

Podcast advertising spending cooled in July after a remarkably consistent first half, with the top 15 advertisers investing a combined $56.7 million, according to Magellan AI estimates. That was down about 6% from June’s and marked the first month this year that spending by the top 15 fell meaningfully below the roughly $60 million range. Quince widened its lead as podcasting’s biggest advertiser, increasing July spending to $7.5 million. BetterHelp ranked second at $5.4 mill

The 4As has launched 4As Intelligence, an AI-powered platform designed to give member agencies self-service access to industry research, insights and expertise. The platform’s first capability, called the Research Agent, allows members to ask questions in plain language and receive in-depth research analysis with citations linking directly to the underlying source material. The 4As says the platform differs from generic AI search tools by tying claims in its responses to spec

Entravision has launched Reyna, a new creator-led multimedia platform built by and for Latinas, with Spanish AC “Reyna 103.1” KDLD Los Angeles serving as its flagship radio station. The platform, which is available at somosreyna.com, combines the existing FM outlet with a mobile app, digital streaming, podcasts, social media and video, creating what the company describes as a digital-first brand designed around the lives, language and culture of U.S. Latinas. Reyna features a

As anticipation builds for the NFL's first regular-season game in Australia, the indie sports podcast "Armchair Experts" is launching a new miniseries that chronicles the years-long effort to take the league Down Under. Hosted by Australian sports broadcaster Cam Luke, the podcast goes behind the scenes of the Sept. 11 game at the Melbourne Cricket Ground, exploring the planning, negotiations and partnerships that culminate in what organizers describe as one of the biggest sp

Broadcasters will not have to extend lowest unit charge rates to political parties making coordinated expenditures or joint fundraising committees with non-candidate members. That comes after a federal appeals court on Tuesday struck down the Federal Communications Commission’s expanded political advertising guidance just days before the general election rate window opens. In a 2-1 decision, the U.S. Court of Appeals for the Fourth Circuit granted a challenge brought by four