There’s a moment many sports fans recognize: the game is on, the stakes are high, and something feels slightly off. In that moment, some fans mute the television and switch to the local broadcast — transforming the same game into a different experience. That’s according to a new article by Audacy Insights, which says sports fandom begins locally. Fans typically do not develop loyalty through national highlight packages or studio analysis, but through community-rooted experien

Younger audiences are listening — but not necessarily to the news. A new report from the Reuters Institute finds that while people 18 to 24 are more engaged with podcasts than older groups, that interest is not translating into strong demand for news podcasts. That gap reflects a broader shift in how younger audiences define and engage with content. Rather than seeking out traditional news programming, they are gravitating toward formats that blend information with entertainm

Chief marketing officers have a steady influx of data and market signals to help them make decisions about how to market their brands. But how often do they sit down and listen to what their prospective customers are saying about their messaging and activation? “Market Says,” a new weekly podcast that dropped its first episode Thursday (April 23), offers clues about how concepts and campaigns are landing — or not — with coveted young consumers. It’s the third podcast to laun

CitizenSkull has entered into a multi-year first-look development deal with iHeartMedia on all its film, television and audio projects. The companies say their partnership establishes an ongoing, multi-project relationship focused on developing and producing scripted audio content, with a focus on sci-fi and horror, and an emphasis on franchise-ready intellectual property (IP). “The deal underscores iHeartMedia’s continued commitment to high-end scripted audio, aligning with