When brand trust increases by just one point, the average consumer purchase intent increases by 33% according to a 2024 survey  of nearly 5,000 U.S. consumers. At the same time, research from industry think tank Credos  shows trust in advertising has been on the upswing. When it comes to which media consumers have the most trust in, a just-released Katz Radio Group survey shows that radio has the lead among adult women — the group responsible for the largest portion of consum

In the lead-up to Sunday’s Patriots vs. Seahawks game, marketing agency DMR/Interactive asked industry executives a simple question: if radio bought a $10 million Super Bowl ad, what would the message be? The survey revealed a paradox: while radio reaches more people than any other medium — including Facebook and YouTube — it often struggles to demonstrate its ubiquity and relevance to audiences and advertisers. “Radio leads through invisible dominance,” said Andrew Curran, D

For much of the social media era, the term “creator” has been closely associated with influencers who build large online followings through curated content, sponsored posts and brand partnerships. Increasingly, however, audience behavior and industry research suggest that audio creators — including radio hosts and podcast talent — are playing a larger role in shaping consumer trust and influence. Audacy Insights  says that as audiences become more selective about where they s

Fresh off Grammy history-making wins and just ahead of a Super Bowl halftime performance, Bad Bunny is making a podcast move. Rimas Sports, his sports management and brand alliance agency, has formed a new partnership to produce original podcasts and content for My Cultura — iHeartMedia’s podcast network dedicated to elevating Latino voices and stories. The first podcast from the collaboration will debut early this year featuring Ronald Acuña Jr, who was Major League Baseball