top of page



Katz: AM/FM Radio Boosts Awareness For Regional Banks.
Regional banks face an uphill battle in attracting new customers because consumers and business owners tend to remain loyal to their financial institutions, while national banks and large credit unions dominate public awareness, according to a new report from Katz Radio Group. In its latest Insights report, Katz detailed the results of a custom brand lift study conducted with an unnamed regional financial institution to measure the impact of a localized advertising campaign a

Inside Audio Marketing
2 hours ago2 min read


Broadcast Employment Remains Steady In July.
The U.S. job market showed some softness in July, and the broadcast sector wasn’t immune. While the government doesn’t release radio-specific data, the Bureau of Labor Statistics says the overall broadcasting and content creation sector saw employment decline 1.5% from the prior month. That gives back some gains it reported in the industry for June. BLS says 335,800 people were working across the sector, down 1,500 month-to-month. The number of people working in advertising a

Inside Audio Marketing
2 hours ago2 min read


Ad Industry Groups Join Forces On AI Governance.
The Association of National Advertisers (ANA), the 4As and the Interactive Advertising Bureau (IAB) have agreed to establish a cross-industry body to guide artificial intelligence governance and adoption as part of a renewed effort to address key challenges facing the marketing industry. According to a news release, the initiative emerged from a meeting in Cannes, France, where leaders of the three organizations met with CMOs from major brands and other industry executives. I

Inside Audio Marketing
2 hours ago2 min read


Retail Media Heats Up, TV Cools Down In Guideline’s Q4 Outlook.
As media buyers begin locking in fourth-quarter advertising campaigns, new guidance from media intelligence firm Guideline suggests the biggest opportunities—and risks—will vary sharply by channel. Depending on which rival channel radio sales reps are selling against, it could offer a plan for how to play what amounts to a game of “buy or hold” among media planners considering whether to lock in year-end inventory now. While retail media and programmatic connected TV inventor

Inside Audio Marketing
2 hours ago3 min read


Connoisseur Media Gets FCC Foreign Investment Approval.
The Federal Communications Commission has approved Connoisseur Media’s request to significantly expand its ability to accept foreign investment, clearing the way for the broadcaster to exceed the Communications Act’s 25% foreign ownership benchmark. “We find that it will serve the public interest,” the FCC’s Media Bureau says in a nine-page declaratory ruling. The move gives Connoisseur Media permission for up to 100% aggregate indirect foreign ownership, along with specific

Inside Audio Marketing
2 hours ago3 min read


Early Radio Advertising Boosted Georgia Gubernatorial Campaign.
Political advertising on AM/FM radio can be more effective when campaigns begin months before Election Day rather than waiting until the final weeks, according to a new analysis from Katz Media Group based on the 2026 Georgia gubernatorial primary. The analysis examined political advertising activity using Media Monitors data and found that Republican gubernatorial candidate Rick Jackson began running radio advertisements in February, well before the official political advert

Inside Audio Marketing
3 days ago2 min read


iHeartMedia’s WWPR-FM Powers Urban Contemporary’s Top 10.
If you’re not familiar with Kehlani, Don Toliver and Mariah the Scientist, welcome to urban contemporary radio’s class of 2026. Add longtime standout acts such as Drake, Kendrick Lamar, Cardi B and Chris Brown, along with the strongest air personalities on the longest-running stations in the format, and you’ve got Inside Radio’s TOP 10 urban contemporary stations, based on persons 6+ weekly cume delivery during Nielsen’s spring 2026 wave (April-June three-month average). At t

Inside Audio Marketing
3 days ago2 min read


Nielsen to Acquire DoubleVerify In $2.15 Billion Deal.
Nielsen is making one of its biggest moves into digital advertising, announcing an agreement to acquire media verification and measurement company DoubleVerify in an all-cash transaction valued at approximately $2.15 billion. Under the terms of the deal, DoubleVerify shareholders will receive $13.60 per share in cash, a 30% premium to the company's 60-day volume-weighted average share price as of Aug. 5. The transaction is expected to close during the first quarter of 2027, p

Inside Audio Marketing
3 days ago2 min read


Red Apple Media Leans Into Podcast Monetization With Triton Deal.
Red Apple Media’s news-talk WABC New York (770) is taking another step in its podcast strategy, this time focused on generating more revenue from its growing Red Apple Podcast Network. The station has signed onto Triton Digital’s Spreaker Prime program. The agreement gives WABC and its network of more than 40 podcasts access to Spreaker Prime’s premium publisher program, which includes programmatic and premium advertising opportunities. “WABC is one of the most recognized nam

Inside Audio Marketing
3 days ago2 min read


TV Becomes Fastest-Growing Device For Podcast Consumption, Edison Finds.
The smartphone remains the dominant device for podcast listening, but television is quickly becoming podcasting’s newest growth platform as video viewing reshapes audience habits. New data from Edison Podcast Metrics shows that 13% of U.S. weekly podcast consumers 13 and older now say they most often use a TV to consume podcasts. While smartphones remain the overwhelming leader, televisions have nearly caught up with computers and laptops for second place, signaling that podc

Inside Audio Marketing
3 days ago2 min read
bottom of page