The battle for control of Congress is generating record political advertising spending, and a widening field of competitive House races could be especially welcome news for local radio stations. While Senate contests continue to attract the biggest individual advertising budgets, new AdImpact analysis shows substantial dollars flowing into congressional districts across the U.S., expanding the number of local markets positioned to benefit from the final weeks of the election

For more than 20 years, adult hits — the format that, based on its taglines, plays what it wants and plays anything and everything — has clearly struck a chord with millions of listeners across the U.S. Featuring an unusually wide range of music — often spanning as many as six decades — along with a between-songs sarcastic and self-deprecating sense of humor, the format leans in various genre-based directions, depending on the market. As different as it may sound from station

Launching a podcast may be easier than ever. Keeping one going, however, is another story. New research from Podchaser finds that roughly three out of four podcasts launched in 2025 have already gone quiet, with many disappearing after just a handful of episodes. But the findings also reveal a more encouraging picture for serious podcast creators, identifying several characteristics that distinguish shows still publishing from the shows that have fallen silent. The analysis e

NAB Show New York will bring together broadcast technology suppliers, professional audio companies, streaming platforms and production specialists Oct. 21-22 at the Javits Center. The event will feature more than 225 exhibiting companies, over 150 speakers and more than 60 educational sessions covering audio, broadcast, sports media, streaming, creators and artificial intelligence. The show follows the Oct. 20 NAB Marconi Radio Awards dinner, where Hubbard Radio Washington, D

Audacy’s “The Bret Mega Show” is splitting its four-person team between two markets, with hosts Bret Mega and Anna “AB” Bohlmann relocating to a new city while Hannah Gibbs and Kevin Berghoff remain in St. Louis to provide local coverage. The show announced the change in an Instagram post, saying Mega and Bohlmann will continue doing the program from their new location, while Gibbs and Berghoff will keep listeners updated on local news each morning. The program will continue

Radio reaches 92% of U.S. adults each month, or more than 242 million consumers, making it a larger-reach platform than connected TV devices, smartphones and live or time-shifted television, according to a new Nielsen report. The October 2026 Nielsen Insights article, “Everyone. Everywhere.,” argues that radio remains a powerful advertising medium despite marketers’ growing emphasis on digital platforms and measurable online engagement. Radio’s monthly reach extends across de

Broadcasters will not face another court-driven change to political advertising discount rules before Election Day after the Supreme Court blocked an appeals court order that would have forced the Federal Communications Commission to immediately rule on a challenge to its lowest unit rate policy. The decision keeps the agency's existing guidance in place during the final weeks of the campaign, sparing radio and TV stations the prospect of having to adjust political advertisin

With Election Day approaching, new research from Edison Research at SSRS offers political campaigns another factor to consider as they decide where to spend their advertising dollars. While AM/FM leads in reach across the board, the findings show Republicans devote considerably more of their daily audio time to radio than Democrats or Independents, while Independents spend a larger share of their audio time with podcasts. The differences could have implications for how campai

Triton Digital is expanding the audience targeting capabilities available to digital audio publishers and advertisers through a new partnership with Datonics, bringing a broader range of consumer data into its advertising platform. The integration is designed to help publishers attract more advertising dollars by giving buyers greater precision in reaching specific audiences across streaming audio and podcasts. The agreement makes Datonics’ third-party audience segments avail

U.S. retail sales during the Black Friday-through-Cyber Monday shopping period are expected to exceed $85 billion this year, an 8.75% increase from 2025, according to a new forecast from Bain & Company. The four-day period is projected to account for 8.5% of total U.S. holiday sales in 2026. The expected growth also would outpace Bain’s forecast of 4.5% growth for the overall holiday shopping season. Black Friday is expected to remain the leading sales day of the holiday seas