Digital dashboards be damned. Even as more drivers can access streaming services, podcasts or satellite radio while behind the wheel, a majority of in-car listening still goes to AM/FM. While radio’s share of listening to ad-supported media is even higher, when looking at all audio sources — including those without any ads — Edison Research says over-the-air radio still holds the lead. Its latest Share of Ear report shows that among Americans age 13 and older, 55% of in-car a

U.S. local advertising revenue is now expected to grow more than previously projected in 2026, driven by strong performance in digital channels and a surge in political spending, according to an updated forecast from BIA Advisory Services. The firm said total local ad revenue will reach $184.5 billion in 2026, representing approximately 8.1% year-over-year growth vs. 2025. The revised outlook is higher than BIA’s earlier estimate of $181.7 billion, issued in the fourth quarte

While the content on cable news networks, syndicated conservative talk radio and late-night network talk shows may lean heavily in the direction of one or another political party, there’s still one place where the news is just the news: local all-news radio, where composition of Republican and Democrat listeners is nearly balanced, making for a neutral and therefore trusted environment for political advertising. In an  Audacy Insights  report titled “The Last Neutral Ground:

Podtrac says every publisher in the top 20 posted month-to-month gains in both U.S. audience and downloads in March, rebounding from February’s shorter reporting period. In total, downloads across the top 20 publishers rose 11.7% month-over-month, pointing to a broad-based lift in podcast consumption. The gains were widespread across the leaderboard, with most publishers posting double-digit percentage increases in both audience and downloads from February to March. Despite t