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Triton Sees Podcast Listening Expand Into More ‘Everyday Moments.’
Morning, noon or night, Triton Digital says it continues to see podcasting become more part of “everyday moments” of consumers’ media time. That is having an impact as it reports the landscape is shifting fast as new formats, viral moments, and daily habits reshape how audiences discover and engage with podcasts. Triton’s Q1 data reveals Comedy, News and Society & Culture continued to be the top three genre categories, unchanged from the end of 2025. More than four in ten (43
Inside Audio Marketing
2 hours ago3 min read


‘Adult’ Formats Dominate On April PPMs’ Day 1.
A key takeaway from the eight non-embedded PPM markets reporting on Day 1 of Nielsen’s April 2026 survey, covering Apr. 2-29: if the name of your format includes the word “adult” — whether spelled out, or in an acronym — your odds of ranking first in these markets just got better. While adult contemporary stations regularly finish at the top in three of these markets and take over during the holiday season in most of the others, adult alternative, hot AC and urban AC outlets
Inside Audio Marketing
2 hours ago3 min read


MediaCo Expands Multicultural Media Push As Q1 Revenue Climbs.
MediaCo reported higher first-quarter revenue as growth in its digital advertising business and expanded multicultural media portfolio helped offset continued losses and expanding liquidity pressures. The New York-based broadcaster and digital media company posted Q1 revenue of $31.4 million, up 12% from $28 million a year earlier, according to the company’s quarterly report. MediaCo, whose brands include urban contemporary “Hot 97” WQHT-FM, urban AC WBLS-FM (107.5), Spanish
Inside Audio Marketing
2 hours ago2 min read


iHeart Turns Elton John Impact Award Into New Podcast And Audio Franchise.
The Elton John Impact Award was first introduced in 2022 during iHeartMedia’s “Can’t Cancel Pride” virtual benefit concert. It is now being expanded into a full-fledged awards show that will celebrate trailblazing LGBTQ+ community members and prominent allies. The special will launch as a podcast series hosted by actor-singer Billy Porter and syndicated radio personality Elvis Duran. The awards have been created in partnership with Procter & Gamble, which has been a sponsor o
Inside Audio Marketing
2 hours ago3 min read
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