Nielsen is planning a major evolution of its diary-based radio ratings service, saying the traditional seven-day paper diary faces growing pressure from declining survey participation, rising costs, and changing consumer habits. During a webinar titled “The Next Evolution of Audio Measurement in Diary Markets,” Nielsen executives outlined a hybrid methodology that would introduce a lower-burden digital survey instrument, use outside research panels for a portion of respondent

Brands are wasting podcast advertising dollars by targeting the wrong shows and misunderstanding how listeners actually engage with content, according to Acast CEO Greg Glenday, who argues podcasting’s future will be driven by audience behavior rather than traditional media assumptions. Glenday says Acast analyzed 170,000 brand mentions across 12,000 podcasts and found food podcasts accounted for less than 1% of conversations about food delivery companies — despite receiving

As the FIFA World Cup approaches North America, a travel marketplace commissioned new research to understand how audio advertising may influence homeowners’ willingness to participate in short-term hosting during the tournament, partnering with Katz Radio Group on a custom study focused on homeowners in a key market. The case study’s findings, Katz says, demonstrated that radio advertising not only built awareness but also helped move consumers toward consideration and action

INTENNSE is turning to iHeartMedia to help introduce its reimagined version of professional tennis to a national audience. The startup co-ed tennis league announced a multi-platform partnership naming iHeartRadio the league’s official and exclusive audio partner as INTENNSE prepares for its 2026 season launch in Atlanta. Under the agreement, iHeartMedia will promote the league across its broadcast radio stations, streaming platforms, podcasts, digital properties and live even