Triton Digital and RCS are looking to move programmatic radio advertising beyond the largest broadcast groups by replacing the hardware traditionally used to insert programmatic commercials with a direct software connection to stations’ playout systems. The companies are integrating Triton’s programmatic platform with RCS’s Zetta automation software, allowing stations to choose which over-the-air commercial slots they want to make available to programmatic buyers. “This is su

Holiday shopping is starting earlier, and iHeartMedia says advertisers can use audio to reach consumers during the inspiration and consideration phases of the season rather than waiting for the December buying rush. According to iHeartMedia, 60% of holiday shoppers begin purchasing at least two months before the season reaches its peak. The company says that makes early fall an important period for brands seeking to build awareness and influence purchase decisions. Audio can

While religion – including stations featuring religious teaching, hymns and other related content – has been the most-programmed format in the U.S. since February of this year, passing longtime champ country, country has managed to reverse its steady decline in total stations since December of last year, according to Inside Radio/PrecisionTrak’s latest monthly station counts. While country shed 44 stations from December 2025 to July 2026, it added four in August, marking the

Audacy says it remains committed to working with smaller and independent podcasters, but how it will do that is evolving. The company has announced it will wind down the operations of Audacy Creator Lab on Nov. 1. “It’s a very small part of our overall podcasting business where we continue to see and invest in growth,” an Audacy spokesperson says. “We’re exploring new ways to support independent creators, and our immediate priority is ensuring a smooth transition for our curr

A podcast trailer study that found authenticity and clarity often matter more than slick production is getting a second look, with “Trailer Park: The Podcast Trailer Podcast” launching a three-part miniseries that moves beyond the research findings to how creators can put them to work. The series debuts today (Aug. 28) and builds on research conducted this spring by Coleman Insights in partnership with NOVA Entertainment, Pantheon Podcasts and Arielle Nissenblatt, host of “Tr

The legal fight over which political advertisers qualify for broadcasters’ lowest unit rates is headed toward the Supreme Court, with the Fourth Circuit temporarily putting its order limiting the reach of lowest unit rate on hold just days before the general election advertising window opens. In a move that has the backing of both the FCC and Justice Department, the National Republican Congressional Committee (NRCC) and National Republican Senatorial Committee (NRSC) filed an

A targeted radio campaign tied to NFL and NCAA football programming generated more than 7,600 radio-attributed web sessions for a leading home improvement brand, according to a new case study from Katz Radio Group. The campaign, which ran in multiple markets throughout the football season, used Katz Analytics, powered by LeadsRx, to match radio spot times with time-stamped website activity. The measurement identified website visits occurring within 10 minutes of a radio spot

Consumable believes one of podcasting’s biggest growth opportunities isn’t finding more national advertisers — it’s finally making local advertising work at scale. Chief Strategy Officer Jared Lapin says advances in audience identity and attribution are beginning to solve a longstanding challenge that has limited audio’s ability to compete for local performance marketing budgets, particularly in smaller markets where audience targeting has traditionally been difficult. “The s

As more podcasters distribute on YouTube, the podcast attribution challenge has been growing for Podscribe as it works to determine the effectiveness of advertising on series that may not even have an audio or RSS component. To help fill the gap, the company has introduced a new YouTube-only attribution model that it says offers brands a way to measure campaign performance for YouTube-only influencer placements. Podscribe CEO Pete Birsinger says YouTube remains the most diffi

The age group that claims the highest share of daily audio media consumption, relative to its cut of the U.S. population age 13+ may surprise you. According to Q2 2026 “Share of Ear” data as reported by Edison Research’s Weekly Insights, it’s the 13-29 age segment – also known as Gen Z, or Zoomers – who account for 25% of the 13-and-up population, yet show a 28% share of daily audio listening for a 112 index, ahead of the three older generations. Right behind are Millennials