A Nielsen study conducted with Katz Digital finds that combining digital audio and connected TV advertising can significantly increase brand recall and shift consumer awareness, sentiment and intent in issue advertising. The study, conducted in the Washington, DC, market, surveyed 600 adults 35 and older who listen to digital audio and watch CTV and have an interest in news and politics. Participants were assigned to a control group or exposed to digital audio only, CTV only,

The court battle over President Trump’s attempt to cut off federal funding to NPR and PBS has quietly come to an end, leaving intact a ruling that the executive order’s principal funding restrictions violated the First Amendment. NPR, PBS, several local public broadcasters and the Trump administration agreed in July to dismiss the last remaining claims in the consolidated cases. The move ends the litigation and leaves intact the court’s March decision permanently blocking key

Podcast advertising spending bounced back in August, with the top 15 advertisers investing a combined $61.9 million — the highest monthly total of 2026 for Magellan AI’s ranking of the biggest advertisers. The August total was up about 9% from July’s $56.7 million and returned spending to the roughly $60 million range that has defined much of 2026. The August rankings showed broad-based strength as Quince remained podcasting’s biggest advertiser, increasing its August investm

Findings from a just-released study conducted by WPP Media and creative testing firm System1, in conjunction with social media platform TikTok, provide a how-to for audio media talent-endorsed ads, showing they generate greater impact by increasing brand awareness, especially when ad content uses both salesmanship and showmanship and utilizes right-brain elements. “The global study found that entertainment earns emotion, and early branding gives the brand credit,” Cumulus Med

SiriusXM says efforts to unlock additional value from its satellite spectrum are gaining momentum, with executives pointing to a newly launched satellite, increased industry interest and a more favorable regulatory environment as they explore ways to monetize an asset historically devoted to the company’s radio service. CEO Jennifer Witz said the company continues to evaluate potential partnerships involving its 35 MHz of spectrum. While it offers potential new revenue source

Several studies are giving podcasts high marks for advertising effectiveness, according to Audacy’s latest Insights blog. The research highlights the medium’s ability to deliver measurable results for brands while reinforcing the value of podcast advertising. According to a 2026 Audacy survey of 1,000 adults 18+, 75% of listeners rate ads read or endorsed by podcast hosts as most authentic vs. 54% for social media influencers. Additionally, 55% of listeners say their stronges

The Fourth Circuit is giving the Federal Communications Commission more time to resolve its political advertising rate fight, declining to force a decision by Friday but keeping the threat of court intervention alive after Oct. 1. In a 2-1 order issued Friday, the appeals court said it will defer action on a request from Democratic candidates Sherrod Brown, Jon Ossoff, Roy Cooper and Kristen McDonald Rivet to force the FCC to rule on their challenge to its expanded lowest uni

NFL Opening Sunday produced significant audience gains for local radio stations carrying live game coverage, with listening increasing before kickoff and continuing after games ended, according to connected-car data analyzed by Xperi’s DTS AutoStage. Xperi says its DTS AutoStage Broadcaster Portal analyzed real-time connected-car data from flagship radio stations carrying live broadcasts for 12 NFL teams during Opening Sunday on Sept. 13. Across the 12 markets, flagship stati

There was little movement at the top of Triton Digital’s U.S. Podcast Ranker in August, with iHeart Audience Network maintaining a commanding lead among sales networks and the same three shows holding onto the top three positions on the podcast chart. Triton reports the iHeart Audience Network ranked first with 65.9 million average weekly downloads, up nearly 2% from 64.7 million in June. Audioboom remained second with 14.9 million average weekly downloads, while Cumulus Podc

The 2026 Radio Hall of Fame Induction Ceremony is approaching, with radio executives, personalities and industry veterans set to gather in Chicago Oct. 8 to celebrate this year’s class of inductees and Legends. The ceremony will be held at the Fairmont Chicago, Millennium Park, and tickets remain on sale through the Radio Hall of Fame. A portion of ticket proceeds will benefit the Museum of Broadcast Communications, which is home to the Radio Hall of Fame. Purchase Radio Hall