Holiday spending may be headed for a record, but consumers aren't necessarily feeling flush. New research compiled by Katz Radio Group suggests broadcasters can capture more seasonal advertising revenue by helping businesses reach value-conscious shoppers at the right time, with the right message. The National Retail Federation forecasts 4.2% growth in U.S. November-December retail sales, while Mastercard Economics Institute projects 5.5%. Much of that growth reflects higher

iHeartMedia is encouraging advertisers to develop audio campaigns around clearly defined business objectives, audience priorities and performance measures, as marketers increasingly combine broadcast radio, podcasts and streaming audio in their media strategies. The company outlines a six-step approach to planning audio campaigns, emphasizing the importance of establishing goals, selecting audiences, coordinating media channels, developing creative content and measuring resul

Which radio formats have seen share gains during 2026, and over the past four years — and which are trending in the other direction both ways — when it comes to key advertiser demographics? According to Inside Radio’s analysis of average-quarter-hour share data in PPM markets, covering Mon.-Sun. 6am-midnight, for persons 18-34 and 25-54, classic hits — ranked fourth both in the October survey and year-to-date for the former, while seventh and sixth during those periods for th

Podcast advertisers are ready to spend more money, but measurement shortcomings, rising ad loads and questions about advertising effectiveness are keeping some of those dollars on the sidelines. A new Oxford Road report estimates that video podcasters and creators could be missing out on as much as $1.15 billion in annual advertising revenue because brands lack the measurement tools they need to justify greater investment. The agency’s “What Brands Want 2026” report finds tha

Podcast advertising held near its highest levels of the year in October, with the medium’s 10 biggest advertisers spending a combined $40.1 million, according to new Podscribe data. While that was slightly below September’s originally reported $40.8 million, the results point to continued strength among major advertisers as a growing mix of brands sharply increases its investment in podcast campaigns into the critical fourth quarter. October marked the second consecutive mont

Townsquare Media's third-quarter revenue increased 3.9% year over year to $110.9 million, while Adjusted EBITDA grew 2.7% to $22.6 million, as accelerating digital advertising growth and stronger political revenue helped offset continued pressure on its core broadcast and subscription digital marketing businesses. The results exceeded the company's previously issued revenue guidance and came within its guidance range for Adjusted EBITDA. Net loss narrowed to $4 million from $

For the first time during Nielsen’s 13 surveys covering the past year, no format claims four or more market-leading stations in the 20 non-embedded PPM markets reporting on Days 1 and 2 of the October survey (covering Sept. 16-Oct. 14). News/talk did the trick in every survey from May through September, while adult contemporary pulled it off from November 2025 until August 2026. In October, however, AC outlets landed on top in just two markets, down one from September’s three

Advertisers may get better results from mid-sized podcasts with loyal audiences than from celebrity-led shows with larger reach, according to an analysis published by Audacy. The article cites data showing that mid-sized podcasts generate lower customer acquisition costs and stronger audience engagement, challenging the assumption that programs with the largest audiences necessarily deliver the best advertising results. According to Podscribe’s Benchmark Report, advertisers o

Jacobs Media founder and President Fred Jacobs will step down from his leadership role at the end of 2026, ending a 43-year run at the company he launched. His brother, Paul Jacobs, will succeed him as President, while Fred will become Chairman and remain involved in select areas of the business. Fred Jacobs says he has been considering the transition for several years and is ready for a change. In August 2025, he went public with battle with Parkinson’s disease. “I appreciat

iHeartMedia urban contemporary “Power 105.1” WWPR New York will present its second “Power Sessions” concert at Hammerstein Ballroom in New York City on Dec. 13, featuring a lineup of hip-hop and R&B performers. The one-night-only event will include performances by A Boogie wit da Hoodie, kwn, Malie Donn, Cash Cobain and Dolly Babe. The concert will begin at 7pm (ET), with doors opening at 6. Tickets go on sale Friday (Nov. 6) through Ticketmaster.com and Power1051.com. The ev