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Appeals Court Strikes Down FCC Expansion Of Lowest Unit Ad Rates.
Broadcasters will not have to extend lowest unit charge rates to political parties making coordinated expenditures or joint fundraising committees with non-candidate members. That comes after a federal appeals court on Tuesday struck down the Federal Communications Commission’s expanded political advertising guidance just days before the general election rate window opens. In a 2-1 decision, the U.S. Court of Appeals for the Fourth Circuit granted a challenge brought by four

Inside Audio Marketing
16 hours ago3 min read


Podscribe: Podcast Video Goes Mainstream.
Podcast video has rapidly moved into the advertising mainstream, with more than four out of five episodic podcast campaigns now including a YouTube simulcast component, according to data from Podscribe. The company’s Q2 Performance Benchmark Report shows 82% of episodic campaigns included YouTube in April, up from 71% a year earlier. At the same time, YouTube accounted for 69% of all impressions delivered by those simulcast campaigns, up from 62% a year earlier, underscoring

Inside Audio Marketing
16 hours ago3 min read


Beasley Regains Nasdaq Compliance.
Beasley Media Group has regained compliance with Nasdaq’s minimum stockholders’ equity requirement, ending a listing issue that had been hanging over the broadcaster since April. In an Aug. 19 written notice, the Nasdaq Listing Qualifications Department confirmed that Beasley had regained compliance with Listing Rule 5550(b)(1), which requires companies listed on the Nasdaq Capital Market to maintain at least $2.5 million in stockholders’ equity. Nasdaq has closed the matter.

Inside Audio Marketing
16 hours ago1 min read


Olivia Rodrigo To Host Two National Radio Specials.
iHeartMedia will celebrate Olivia Rodrigo’s Daisy Chain Fields music festival with two national radio specials featuring exclusive music, interviews and live performances from Rodrigo and other artists appearing at the event. The first special, “iHeartRadio’s She Is The Voice with Special Guest Olivia Rodrigo,” will air Friday, Aug. 28 at 9pm ET across iHeartMedia’s alternative/modern rock stations nationwide. The one-hour program is a nationwide edition of “She Is The Voice,

Inside Audio Marketing
16 hours ago1 min read


Martha Stewart’s iHeartPodcast Coming to Netflix.
Martha Stewart might call it a “good thing” as Netflix moves to bring video episodes of “The Martha Stewart Podcast” to its lineup. The series, which Stewart launched four years ago in a partnership with iHeartMedia, will serve as a companion to her existing “Martha Cooks” series that is also launching on Netflix, with episodes available beginning today (Aug. 25). “I’m delighted to bring my podcast to Netflix, and with that, introduce the medium of video to the series,” Stewa

Inside Audio Marketing
16 hours ago2 min read


Radio, Podcasts Should Be Central To AI Media Plan.
At a point where, according to a Quantilope study, weekly use of AI among Americans is at 50% – matching the level of internet use in 2001 – AI brands would be smart to market their applications for the workplace, as the study finds 70% of Americans use it primarily for personal use. That study also finds that audio listeners are the most interested in using AI. “Americans are vaguely aware and modestly interested in AI services,” Cumulus Media/Westwood One Audio Active Group

Inside Audio Marketing
2 days ago2 min read


Radio Political Dollars Surge, With Post-Labor Day Rush Coming.
The amount of money spent on radio during the midterm election cycle has jumped 22% in the past month, with the vast majority of ad dollars expected to come following Labor Day. The ad-tracking firm AdImpact reports $124 million has been spent on political ads on the radio so far. That is up from $101 million a month ago. The acceleration is only beginning. AdImpact data both the 2022 and 2024 election cycles, spending rose sharply from August through September and then rough

Inside Audio Marketing
2 days ago3 min read


YouTube Courts Podcasters With Multimillion-Dollar Offers.
If Netflix wants to be more like YouTube and offer podcasts, then YouTube can be more like Netflix and offer creators payouts for exclusive access to their shows. That is the dynamic that is apparently playing out as the two video streamers continue to embrace podcasters. Bloomberg reports that YouTube has begun approaching podcasters looking to cut deals that would pay them millions of dollars in exchange for having exclusive access to their video episodes. No deals have bee

Inside Audio Marketing
2 days ago2 min read


Streaming Video Gives Local Media New Path To National Ad Dollars.
The surge in digital video advertising is doing more than shifting dollars from traditional television to streaming. It is expanding the pool of money available to local media — and one industry executive thinks a potentially huge chunk of national advertising could eventually be up for grabs. Locality CEO Michael Collins predicts that as national advertisers get more sophisticated about using streaming video to target consumers market by market, more of their budgets will ef

Inside Audio Marketing
2 days ago3 min read


Cable Network MS Now Looks To Turn Its Podcast Audience Into Paying Members.
MS Now is looking to turn its growing podcast and digital audiences into paying subscribers as it prepares to launch its first direct-to-consumer membership product next month. The news network will debut MS Now Membership on Sept. 9, offering subscribers a mix of exclusive content, direct interaction with its journalists, community features and 24/7 access to live streams and television programming. The move comes as audio has become a significant piece of MS Now’s audience

Inside Audio Marketing
2 days ago2 min read
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