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Early Radio Advertising Boosted Georgia Gubernatorial Campaign.
Political advertising on AM/FM radio can be more effective when campaigns begin months before Election Day rather than waiting until the final weeks, according to a new analysis from Katz Media Group based on the 2026 Georgia gubernatorial primary. The analysis examined political advertising activity using Media Monitors data and found that Republican gubernatorial candidate Rick Jackson began running radio advertisements in February, well before the official political advert

Inside Audio Marketing
14 hours ago2 min read


iHeartMedia’s WWPR-FM Powers Urban Contemporary’s Top 10.
If you’re not familiar with Kehlani, Don Toliver and Mariah the Scientist, welcome to urban contemporary radio’s class of 2026. Add longtime standout acts such as Drake, Kendrick Lamar, Cardi B and Chris Brown, along with the strongest air personalities on the longest-running stations in the format, and you’ve got Inside Radio’s TOP 10 urban contemporary stations, based on persons 6+ weekly cume delivery during Nielsen’s spring 2026 wave (April-June three-month average). At t

Inside Audio Marketing
14 hours ago2 min read


Nielsen to Acquire DoubleVerify In $2.15 Billion Deal.
Nielsen is making one of its biggest moves into digital advertising, announcing an agreement to acquire media verification and measurement company DoubleVerify in an all-cash transaction valued at approximately $2.15 billion. Under the terms of the deal, DoubleVerify shareholders will receive $13.60 per share in cash, a 30% premium to the company's 60-day volume-weighted average share price as of Aug. 5. The transaction is expected to close during the first quarter of 2027, p

Inside Audio Marketing
14 hours ago2 min read


Red Apple Media Leans Into Podcast Monetization With Triton Deal.
Red Apple Media’s news-talk WABC New York (770) is taking another step in its podcast strategy, this time focused on generating more revenue from its growing Red Apple Podcast Network. The station has signed onto Triton Digital’s Spreaker Prime program. The agreement gives WABC and its network of more than 40 podcasts access to Spreaker Prime’s premium publisher program, which includes programmatic and premium advertising opportunities. “WABC is one of the most recognized nam

Inside Audio Marketing
14 hours ago2 min read


TV Becomes Fastest-Growing Device For Podcast Consumption, Edison Finds.
The smartphone remains the dominant device for podcast listening, but television is quickly becoming podcasting’s newest growth platform as video viewing reshapes audience habits. New data from Edison Podcast Metrics shows that 13% of U.S. weekly podcast consumers 13 and older now say they most often use a TV to consume podcasts. While smartphones remain the overwhelming leader, televisions have nearly caught up with computers and laptops for second place, signaling that podc

Inside Audio Marketing
14 hours ago2 min read


Townsquare Sees Digital Ad Momentum Accelerate In Second Quarter.
Townsquare Media reported second-quarter revenue that was nearly unchanged from a year ago as strong digital advertising growth offset continued declines in broadcast advertising, reinforcing the company's “Digital First Local Media Strategy.” Net revenue totaled $115.4 million, down 0.1% from a year earlier, while adjusted EBITDA slipped 6.2% to $24.8 million. The company reported a net loss of $41.8 million vs. net income of $2 million in the second quarter of 2025, largely

Inside Audio Marketing
2 days ago2 min read


Charlie Sheen Brings Hollywood Candor To Podcasting With New Red Seat Show.
Charlie Sheen has spent decades as one of Hollywood's most recognizable — and often most candid — celebrities, earning a reputation as an open book about both his extraordinary success and very public personal struggles. Now he's bringing that same unfiltered approach to podcasting. Red Seat Ventures, the Fox Corp.-owned creator media company, has announced an exclusive partnership with Sheen to launch “Mostly Sheenius,” a weekly interview podcast featuring conversations with

Inside Audio Marketing
2 days ago2 min read


Mike Golic Sr. To Join Notre Dame Football Radio Booth.
Former Notre Dame standout and longtime sports broadcaster Mike Golic Sr. has been named color analyst for The SoFi Notre Dame Radio Network, joining play-by-play announcer Tony Simeone and studio host Johnny Soper for the 2026 football season. The announcement was made Wednesday by the University of Notre Dame and Notre Dame Global Partnerships, which manages the sales, marketing, sponsorship, multimedia rights and branding services for the university’s athletics programs. “

Inside Audio Marketing
2 days ago2 min read


Entravision Expands AI Co-Hosted Show Across Five Markets.
Entravision is taking its AI-powered radio experiment to additional markets, expanding “GeeGee & Coyotec” across five stations on its Fuego Network after the show’s initial success in Los Angeles. The bilingual program, which pairs on-air personality Geraldine “GeeGee” Guzman with Coyotec, an AI-generated radio co-host, is billed by Entravision as the industry's first human-AI Latino personality show on a bilingual radio format. The company says the program, which originates

Inside Audio Marketing
2 days ago2 min read


Nielsen Says Cumulus Lacks Basis To Enforce Ratings Injunction.
Nielsen is telling a federal judge that Cumulus Media’s latest effort to enforce a court injunction has already been overtaken by events, saying it has now provided the broadcaster with a standalone offer for its Nationwide ratings product and that there is nothing left for the court to order. In a response filed in federal court in New York, Nielsen asks District Judge Jeannette Vargas to deny Cumulus’ motion to enforce her preliminary injunction, arguing the request became

Inside Audio Marketing
3 days ago3 min read
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