With home improvement season in full swing, radio continues to have an edge over digital and other media when it comes to retailer ad campaigns, given listeners’ high propensity of home ownership and greater likelihood of spending on home projects with long-term value. “The brands that win in this category don’t just show up at the point of purchase,” Audacy SVP Research and Insights Ray Borelli says in Audacy’s Insights blog. “They reach the right consumers at the right time

The April jobs numbers were better than expected and the government data shows there was an uptick in the number of people working in broadcasting last month. The Bureau of Labor Statistics reports April employment in the sector was 335,800. That was a 1% increase from the prior month. On a year-over-year basis, total employment was down 2%. The segment includes not only radio and television broadcast companies, but also other content companies like cable TV. BLS doesn’t rele

Podcast listening continued to climb in April, with Podtrac’s latest publisher rankings showing gains for many of the industry’s largest networks as iHeartMedia tightened its grip atop the chart. The iHeart Audience Network remained the largest podcast publisher measured by Podtrac, reaching 62.9 million U.S. monthly listeners and 343 million downloads and streams in April. Compared with March, the network’s audience increased roughly 4%, while downloads and streams climbed a

For an industry increasingly consumed with the rise of video podcasting, a new Reuters Institute study suggests the shift may be less about replacing audio — or dramatically expanding audience reach — and more about giving existing podcast consumers another way to engage with familiar shows. The report finds that most news podcast users continue moving fluidly between audio and video depending on context, with listening still dominating many everyday use cases even as YouTube