As another Major League Baseball season gets underway, the way fans follow the game is evolving, with audio emerging as a central part of the modern viewing — and listening — experience, according to a new Insights piece from Audacy . But accessing the game looks different today compared to just a few years ago. Fans aren’t just watching anymore — they’re on the move, following in multiple ways. And that shift is creating a massive opportunity for audio. Today’s MLB fan is ra

When it comes to the most listened-to classic rock hosts in afternoon drive, iHeartMedia “Q104.3” WAXQ New York’s Ken Dashow is in a class all by himself. Dashow, who’s been with “Q104.3” since 1999 — three years after the station switched to a classic rock format — and who’s been heard on New York radio since 1980, has a commanding lead over the rest of  Inside Radio’s TOP 10  PM drive shows on classic rock-formatted stations in PPM markets. Based on cume delivery of persons

Spotify is making the case that audio is moving from the margins to the mainstream of media planning, arguing in a new report that marketers need to rethink how they value sound as consumer behavior shifts and new technologies reshape how people interact with content. In its “ Sound-On Era ” report, the company frames audio not simply as a listening format, but as a growing layer of engagement that cuts across music, podcasts, audiobooks and voice-driven experiences. The repo

NBC Sports is signaling it plans to do more in the podcast and digital audio space as it signs a deal with Triton Digital to leverage its hosting, monetization, audience measurement, and audience insights tools. “Podcasting continues to be an important and growing part of our broader digital audio strategy,” said Aileen Sokol, VP of Content Partnership Development at NBC Sports. “Working alongside Triton Digital allows us to better understand our growing audiences and deliver