The Supreme Court’s decision this week allowing political parties to coordinate unlimited spending with federal candidates is unlikely to dramatically reshape radio’s political advertising business. But it will create new challenges for broadcasters as campaigns adapt to the new rules, according to a veteran political advertising analyst. Steve Passwaiter, President of Silver Oak Political, says radio should fare better than television because most of its political revenue co

For decades, marketers have viewed radio primarily as a medium for building awareness, relying on its broad reach, local connections, and ability to strengthen brands. However, advances in attribution and measurement technology are changing how advertisers evaluate radio campaigns, providing new evidence that the medium can drive measurable business results. That’s according to a new Insights piece from Audacy, which says new attribution solutions are enabling advertisers to

Nielsen and the Media Rating Council have agreed to place Nielsen’s audio diary measurement service on an accreditation hiatus, for a six-month period from June 23 through Dec. 23, 2026, according to a letter sent from Nielsen to its audio clients, a copy of which was obtained by Inside Radio. According to a Nielsen spokesperson, the pause gives the company the time needed to continue its evolution of the diary service, and to more effectively fit respondents’ communications

Since 1921, when the University of Wisconsin-Madison’s WHA-AM (970) began airing educational programming, public stations have been a significant part of radio’s history. These stations — licensed by the FCC as non-commercial, serving the public interest vs. generating profits for owners, and funded by listener donations, corporate underwriting or grants from various organizations or philanthropists — have often rivaled the popularity of their commercial counterparts in major

The New York Times is bringing “The Wirecutter Show” to broadcast radio. It has formed a partnership with American Public Media, which will adapt the weekly series for public radio. It will launch a weekly nationally syndicated program distributed by APM beginning in July. Launched in 2024, “The Wirecutter Show” offers listeners a weekly dose of advice on how to make their lives better by offering clear, independent advice in their daily lives. From which stand-mixer will las

The Supreme Court has struck down federal limits on coordinated spending between political parties and candidates, a decision expected to reshape campaign advertising ahead of the 2026 midterms. For broadcasters, the ruling could shift more political ad dollars to party committees while expanding access to lowest unit rates for radio and TV ad purchases. The U.S. Supreme Court ruled Tuesday that federal limits on how much money political parties can spend in coordination with

Note to programmers, station owners and advertisers thinking mornings still rule when it comes to weekdays in major market: think again. A look at weekly cume among persons 18+ in Nielsen’s top 10 markets during its May 2025 and May 2026 surveys finds that afternoon drive (Mon.-Fri. 3-7pm) is significantly ahead of mornings (Mon.-Fri. 6-10am), based on share of total cume delivery for the two dayparts. For May 2026, PM drive’s share was 56.8% vs. AM’s 43.2%, up a bit from May

In the five months since the religion format – which includes stations featuring religious teaching, hymns and other related content – became the most programmed in the U.S., based on Inside Radio/PrecisionTrak’s monthly station counts, it has only brought in more stations, while now-second-ranked country continues to lose more. As a result, religion has added 69 stations from a year ago and 37 since January, while country has shed 45 and 29 during the same periods. Religion’

Cox Media Group has named radio sales veteran Danny Bortnick Vice President of Local Revenue and Client Growth, a newly created position designed to strengthen client relationships and accelerate local revenue across its radio division. Bortnick, who joins the company July 13, will work with market leaders and sales managers to develop local revenue strategies, enhance client engagement and improve execution across CMG Radio's markets. The role also includes advancing sales e

The type of vehicle parked in a driver’s garage may be one of the strongest indicators of what they’ll hear through the speakers. New Edison Research Share of Ear data shows podcast listening in the car varies sharply by vehicle brand, with Tesla owners dedicating 17% of their in-car ad-supported audio listening to podcasts — more than double the overall average and more than eight times the level measured among Chevrolet drivers. The findings suggest that automakers are attr