Marketing mix models may be getting more attention than ever, but the buy-side is signaling a blunt reality for audio: the models still don’t see enough of the channel to value it properly. However, a new report from the Interactive Advertising Bureau says audio isn’t unique. “Alarmingly, no media channel is fully represented in marketing mix models (MMM),” the group says. Among MMM users who say they have “line of sight” into specific channels, audio-adjacent formats land sq

The Buffalo Bills will move production and distribution of radio broadcasts for preseason, regular season and playoff games in-house, effective with the 2026-27 NFL season.  As a result, the Bills’ traditional game-day radio broadcast, currently airing on Audacy sports WGR (550) Buffalo, NY and Rochester affiliate “95.7 The Fan” WROC/W239BF (950/95.7) will come to an end. With the transition to in-house production and distribution, the Bills and WGR will end their 14-year bro

Broadcast industry veteran Christy Tanner has been named President and CEO of New York Public Radio (NYPR), effective immediately, the organization’s Board of Trustees announced. NYPR operates WNYC-AM/FM (820/93.9), WQXR (105.9), WNYC Studios, Gothamist, The Jerome L. Greene Performance Space, and New Jersey Public Radio. A longtime New Yorker, Tanner brings more than two decades of senior media leadership spanning journalism, digital innovation, and executive management. Her

January’s top podcast advertisers ranking from Podscribe shows the marketplace started off the year with more than $42 million in estimated spending in January, which is normally one of the lightest months of the year for advertising. Leading the pack once again was BetterHelp, which reclaimed the No. 1 position with an estimated $6.8 million in spend, a 6% increase from December. The mental-health advertiser’s strategy remains textbook podcast buying: deep reach (1,221 shows