Radio advertisers’ fight for listeners’ attention comes down to just a few simple steps for effective commercials, according to an overview of various research sources in the latest  Westwood One blog . “Don’t blame the media plan or media vendors for weak attribution and brand lift: usually creative is the issue and the ad copy fails to brand early and often,” Cumulus Media/Westwood One Audio Active Group Chief Insights Officer Pierre Bouvard says, recommending that advertis

The Media Rating Council is moving to bring some sunlight to what can be an opaque process of selling ads through digital auction. The ad industry’s not-for-profit industry self-regulatory body has released a draft set of standards that it says would bring greater transparency, disclosure and reporting to digital advertising auctions, including digital audio ads. It outlines proposed requirements, guidance, and best practices with industry feedback to guide release of the fin

One of every five minutes U.S. adults listened to during the third quarter was to a podcast according to Nielsen, which reports the new high-water mark for on-demand media. The one-point gain from the spring means that podcasting remains the second most listened-to ad-supported audio media, with broadcast radio holding a larger share of listening time. Nielsen’s The Record, a quarterly report card on how U.S. consumers spend their listening day that’s produced in a partnershi

Recent developments in the fight to keep broadcast radio in dashboards help explain why the National Association of Broadcasters spent millions of dollars lobbying in Washington during the third quarter. The trade group spent $2.54 million during the quarter, bringing NAB’s lobbying spending to $8.48 million through Sept. 30. Based on the current pace of spending, NAB will come close the nearly $12 million it spent lobbying Washington last year. There remains no shortage of i