A new analysis by the Podcast Marketing Academy and branded-podcast production firm Lower Street finds that while video-enhanced podcasts outperform audio-only shows across nearly every major success metric, the cost of producing video dramatically erodes efficiency.  The Podcast Marketing Trends report is based on detailed survey data from 308 podcasters across four continents, covering more than 50,000 cumulative episodes, 3.7 billion downloads, and 133 million YouTube view

Audio hosts are emerging as key players in the creator economy, according to a new report from Audacy. “Social media influencers may have invented the follow, but radio and podcast hosts invented — and perfected — the relationship,” the company said in its latest Insights piece. Audacy said radio and podcast personalities have been cultivating loyalty, building communities and inspiring action long before the term “creator economy” became popular. These audio creators, rangin

The Library of American Broadcasting Foundation (LABF) celebrated a distinguished group of industry leaders during its 2025 Giants of Broadcasting & Electronic Arts luncheon and awards ceremony on Friday, November 14, at Gotham Hall in New York City. Bill Whitaker, 2018 Giant honoree and CBS News correspondent for “60 Minutes,” returned as emcee for the event, which recognizes creators, innovators, performers, journalists, and executives who have left an indelible mark on rad

iHeartMedia has officially begun its annual move to all-holiday programming, with more than 95 stations switching to wall-to-wall Christmas music for the 2025 season. The flips bring a mix of contemporary holiday releases and staples from Bing Crosby, Dean Martin, Frank Sinatra and other favorites, airing 24/7 through Christmas Day. To accompany the station flips, the “iHeartRadio Holiday Special” returns Nov. 26. Hosted by Mario Lopez, the hour-long program will feature arti