Inside Audio Marketing22 hours ago3 minRadio Projected To Reap $769 Million In Political Ad Buying, As It Plays To Its Strengths.According to experts, the 2024 election year is expected to be the biggest ever in terms of political ad buying, with PQ Media...
Inside Audio Marketing22 hours ago3 minNew York Adopts Law That Says Stations Can Be Sued Over AI Use In Political Ads.New York has passed what is believed to be the first law in the nation that will hold media outlets, including radio stations,...
Inside Audio Marketing22 hours ago2 minDV: New Large-Scale Audio Ad Fraud Scheme Spoofed 500,000+ Devices.A little more than a year after DoubleVerify revealed it had detected the first large-scale ad impression fraud scheme to target digital...
Inside Audio Marketing22 hours ago2 minStudy: In Podcast Advertising, Positivity Drives Effectiveness.As brand-building advertising has gradually replaced direct response marketing as claiming the largest share of podcast ad spend — up...